Commerce and Management

Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/140

Browse

Filters

2010 - 20112

Settings

Has files: NoSubject: search.filters.subject.Tourism

Search Results

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Way Forward for Tourism: Delighting Customers, Improve Possibilities and Service Innovations - A Case Study in Badulla Region, Sri Lanka
    (2011) Fernando, I.N.; Long, W.
    Sri Lanka is one of the most wonderful tourist destinations in world, naturally heritage tourist attractions from hundreds of years. Tourism is an emerging sector after end of the civil war. Badulla, a region surrounded by huge collection of natural resources and bio-diversity, but not attracted as a tourist destination with vast collection of tourism potentialities. The places related to ancient Rama-Ravana legend having a huge potentiality to attract Indian tourists also existed. Study aims to explore the possibilities to develop tourism. Sample size was 60, simple random sampling, both questionnaires and interviews were used. Descriptive statistics and non-parametric analysis ( Kruskal-Wallis test) was used. Accordingly develop the knowledge-base and infrastructure can be highlighted. Porter?s Diamond model has developed to analyze weaknesses in micro-economic environment in region. As conclusion, tourism is an emerging sector having huge potentiality to develop in post-conflict situation. According to Diamond model, increase the competitiveness of the regional tourists firms, service innovations, supportive industry development and most importantly clear strategy focused tourism plan and execution can be highlighted as recommendations.
  • No Thumbnail Available
    Item
    TOURISM PRODUCT DEVELOPMENT IN ECOLOGICALY AND CULTURALLY FRAGILE AREAS ? OBSERVATIONS FROM KERALA IN INDIA
    (2010) Saji, M.P.; Narayanasamy, N.
    For economically poor but resource rich countries, tourism has become a vital sector to be considered for regional development. In the post-modern world, there seems to be an ever increasing urge for experiencing authentic life styles and environment ? a search which is obvious to end up in locations and communities that were ecologically and culturally enclosed so far, so that it had not altered yet. This taste of more diversified and specialized experience makes many of the culturally and ecologically rich regions attractive in contemporary tourism market. The new tourism styles like Eco-tourism, Cultural tourism, Rural tourism, (indeed too many) have become synonym with the growth of tourism in several countries. However the real challenge before policy makers and the industry is to manage and strike a balance between conservation, recreation and regional development. In this context, the paper tries to explore through various alternative tourism concepts like eco-tourism and cultural tourism and observe its actual practices in Kerala, the southern most states of India, which has initiated several innovative tourism models. After analyzing the pros and cons tourism initiatives in the state, the paper seeks to appreciate and present the approaches that could be used as a base for tourism product development and management in ecologically and culturally fragile area.