Commerce and Management

Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/140

Browse

Has files: YesSubject: search.filters.subject.GDP

Search Results

Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    Impact of Industry-Specific and Macroeconomic Factors on Non-Performing Loans of Licensed Banks in Sri Lanka
    (Faculty of Commerce and Management Studies, University of Kelaniya., 2022) Damayanthi, N. M. M.; Gunawardhana, C. S.
    This study aims to examine the factors affecting to non-performing loans (NPLs) covering 30 licensed banks (LBs) in Sri Lanka. The selected variables affecting to NPLs considered as industry-specific and macroeconomic variables which can easily identify the internal and external influenced to the position of NPLs of LBs. The study covers the data from 2000 to 2019 exploring autoregressive distributed lag model and checking the robustness of the results using Vector Error Correction Model. The test results revealed that both industry-specific and macroeconomic variables significantly influenced on NPLs in LBs in Sri Lanka. Some industry-specific factors such as loan growth of LBs, net operating profits and deposit rates show the significant positive relationship with NPLs. Among the macroeconomic factors, gross domestic product and unemployment rate had a negative effect on NPLs. However, domestic credit and exchange rate included into macroeconomic variables revealed that positive relationship with NPLs in LBs. The study recommends when releasing loans to businesses including micro, small and medium scale enterprises, need more concentrate about both industry specific and macroeconomic factors due to main constraint of a LB is NPL which may increase or decrease at any time. The findings of this study may use for casting and measuring of NPLs in the future scenarios and to take decisions on all financial sector related industries in Sri Lanka. The research recommends further to maintain higher level of provisions for bad loans if high NPLs are observed in the books of accounts in LBs.
  • Thumbnail Image
    Item
    MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Ray, K.
    The Indian advertising business has evolved from being a small-scaled industry to a full-fledged one. The advertising industry in India is projected to be the second fastest growing advertising market in Asia after China. The Indian government has given tremendous support to the advertising and marketing industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favorable business environment. Also, proposed licenses for new banks and better market sentiments render the advertising and marketing industry in India a fertile space. India’s advertising industry is expected to grow at a rate of 16.8 per cent year-on-year to Rs 51,365 crore (US$ 7.54 billion) by 2016, buoyed by positive industry sentiment and a strong GDP growth of 7 per cent and above. Television contributes a significant portion to the total advertising revenue, accounting for almost 38.2 per cent, and digital contributes 11 per cent of the total revenue. Thousands of advertisements would release on various TV channels and other social media channels like YouTube every day, but only few are watched and remains in psyche of the people. This paper takes a look at the successful advertisements aired on Indian Television channels and the strategy behind their success. The methodology adopted is the study of successful advertisements and survey questionnaire.
  • Thumbnail Image
    Item
    Impact of Bank-Specific and Macroeconomic Determinants on Commercial Bank Profitability: with Reference to Systematically Important Private Commercial Banks in Sri Lanka
    (Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Samarathunga, S.M.D.S.S.; Madurapperuma, M.W.
    Bank-specific and Macroeconomic factors have substantial repercussions on the performance of commercial banking sector in Sri Lanka, the favorable macroeconomic environment seems to stimulate higher profits. (Weerasainghe V.E.I.W & Perera T.R, 2013).The return on Assets which is a major measure of performance of commercial banks is a function of bankspecific determinants and macroeconomic determinants. A proper functioning of banking system facilitates a rapid economic growth enhancing savings and investments. The performance of the Sri Lankan commercial banks, measured by the Return on Assets (ROA) appeared to be stronger in the recent past without facing any significant fluctuations. This paper examined the impact of bank-specific and macroeconomic determinants on the profitability of licensed commercial banks. The study uses quarterly data from 2010-2015 relating to the bank-specific and macroeconomic indicators of commercial banking profitability by carrying out a multiple panel regression. According to empirical results, Macroeconomic determinants, gross domestic production rate and inflation rate found to be having a significant impact on the bank profitability with a positive relationship between the Return on Assets of a bank. The results further show that bank-specific factors of past period performance, net interest margin, bank size, liquidity risk, credit risk and capital adequacy have contributed significantly to the profitability of the commercial banks. The implication of the study is that efficient management of the bank-specific factors and implementation of favorable economic policies lead to an economic growth can contribute immensely to uplift the performance of the banking industry in Sri Lanka.