Commerce and Management
Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/140
Browse
6 results
Search Results
Item Tourism Amid Covid-19 Pandemic in Sri Lanka Way-Forwarding Strategies Through the Porters’ Diamond Model(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2021) Fernando, I. N.Tourism has been emphasized as one of the main sources of foreign exchange for different economies in the world, whereas most of the developing countries recognized hospitality, Travel, and Tourism as an inspiring element for socio-economic prosperity. Within previous decades, tourism satisfaction or “choice for destinations” were gradually transformed towards different segments as a paradigm shift. The nature of tourism provides a pathway on socio-economic development, whereby entrepreneurship and venture creations, renewal of forgotten natural resources with new value addition, and diminishing the poverty line. Within this notion, COVID-19 Pandemic identified as a peripheral economic shock whereas distressing remarkably to the global economies contrarily by restricting human mobilization, entertainments, and events while negatively affecting the global economy. This paper adopts the Diamond model proposed by Porter by linking the vulnerability of the tourism industry in Sri Lanka during 1st-2nd waves of the pandemic. Research objectives were developed to identify the way-forwarding strategies on recovering the Tourism amid the COVID-19 pandemic, study sample had been derived by prioritizing the locked-down of the country by targeting key stakeholders, and data were qualitatively gathered. Within the light of the literature, each of the six facets has been identified as “Themes” and qualitatively discussed. As main findings, “situational forces” were emphasized as the most vibrant economic facet within the model, whereas the following main recommendations were proposed as way-forwarding strategies; (a) Safety, security, and political harmony of the country (b) Subsidies for tourism MSMEs and conducive environment for entrepreneurship. (c) Destination promotions / e-promotion platforms (d) Attracting foreign joint-ventures/ investments, (e) Healthy rivalry among the local firms and collective bargaining, (f) Prioritizing Spiritual, Health and wellness, Rural and Ayurveda tourism, (g) Popularizing Tea related Tourism through brand image of “Ceylon Tea”Item The Impact of Destination Attractiveness on Tourists’ Motivation to Consume Local Foods(Department of Marketing Management, University of Kelaniya, Sri Lanka., 2020) Danthanarayana, C. P.; Ranasinghe, R.Although the food is an important aspect in tourism industry, there are limited studies on motivation to consume local foods in tourist destinations. Thus, this study concerns the destination food brand image towards the local foods and motivation to consume local foods based on different destination attractions. Basically, this has main three objectives; to identify the relationship between destination attractiveness, destination food brand image and motivation to consume local foods; impact of destination attractiveness to motivate the tourists’ local food consumption; and how destination food brand images mediate the destination attractiveness and motivation to local food consumption. Five underlying factors were analyzed under destination attractiveness of local food consumption were labeled: cultural experience; authentic experience; food health; sensory appeal; and physical excitement. Primary data has collected from three hundred tourists from Ella and Nuwara Eliya tourist zones and convenience sampling technique has used to select tourists to collect data. Structured questionnaire has fielded among respondents to collect data and SPSS software has used to analyze the collected data. Descriptive statistics, Karl Pearson’s coefficient of correlation, multiple linear regression analysis and Baron and Kenny model of mediator analysis used to analyze the data. Empirical results revealed that destination attractiveness as well as destination food brand image can significantly enhance tourists’ motivation to consume local foods. It implies that destination food brand image partially mediates the relationship between destination attractiveness and motivation to consume local foods. Based on the outcomes, study makes a theoretical contribution and applications of the model are discussed both in terms of practical and managerial implications.Item Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Andrlic, B.; Serzhanov, V.; Hak, M.Today's market conditions have imposed a growing part of business with the support of information systems. Timely information becomes an increasingly important resource that gives the company a competitive edge. As the information market is subject to constant changes, the success of an individual tourism subject is based on continuous monitoring of these changes and fast adaptation to them. Accelerated technological and technical development has certainly improved some business processes, but has also conditioned some modification of marketing research techniques in tourism. Methods used in paper to investigate this problem are analysis, synthesis, comparasion and deduction. Data collection is made through Internet databases and also on the field in sample of tourist subjects Authors analyzed consumer behaviour of participants on the online tourist market in order to make marketing decisions more efficiently using numerous market research techniques. With the development of new technologies and the Internet, there has been a modification of traditional methods in modern methods that make up the e-marketing information system (CRM; ERP, MIS), which is main focus of this paperItem A Study of Factors Affecting the Survival of Travel Agencies in Sri Lanka: With Special Reference to Colombo District(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Raazim, M.A.M.Tourism is one of the most developing and revenue earning industry in Sri Lanka after the 20th century. Travel agencies in Sri Lanka are a vital sector in Tourism which makes an immense contribution to the current tourism growth in country. However, currently there are various factors challenging them to operate their travel operations smoothly as well as to survive in the competitive market. Considering the importance, the main objectives of this research study is to analyze how these factors are affecting to travel agencies and to find out the best possible ways to overcome from them. Currency rate conversion, reduction in Airline commission, competition, technology and online systems, guest dissatisfaction, lack of skilled employees, lack of government support and timely follow-up and quick response were studied as the major factors in order to identify the impacts. Qualitative method was used to conduct this study and the analysis depends on primary data collected through structured interviews and the discussion in data collection and content analyzing in data analysis. The findings were analyzed and the final results were revealed how these factors affecting to travel agencies. Based on the results, generally all the challenging factors may lead to business drops, reduction in profits and loss of reputation. Finally the best possible recommendations were provided for each and every factor, which are more essential for travel agencies to overcome from them in order to survive in the market and also to ensure the business success of travel agencies in Sri LankaItem A Study of Factors Affecting the Business Success of Tourism Related Small and Medium Enterprises (SMEs) in Sri Lanka (With Special Reference to Central Province).(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Raazim, M. A. M.; Gunaratne, Y. M. C.; Nawarathna, A. M. D. B.The tourism related SMEs are facing various challenges to survive in the market and they should have the ability to adapt to the changes in the modern world including Sri Lanka. Therefore, the objectives of this study are to identify the profile of Tourism related SME business operators, to determine the relationship between the business success factors and the business success and to identify the most influential factor which significantly affects the business success of Tourism related SMEs. Primary data collected by the author from 75 Tourism related SME business operators selected using convenience sampling method in Central Province is the main source of data. Quantitative data analysis method was deployed. Eight hypotheses were developed and the findings reflect that, positive relationship between business success factors and the business success except government support which shows the negative relationship and the most significant factor for the business success was SME business characteristics.Item The Effect of Social Marketing Techniques on Developing Sri Lanka as an Attractive Tourist Destination(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) de Alwis, L.; Neelawala, P.Tourism is an area in which research has been frequently conducted; however, research on social marketing and tourism has been limited and has been neglected over the years especially in Sri Lanka. This research is focused on two main objectives. The first objective is to identify the effect of social marketing when selecting Sri Lanka as a tourist destination. The second objective is to identify the significance of location when attracting tourists. The data were collected by using a questionnaire distributed among 141 local and foreign tourists who have visited the given locations. A multiple regression analysis was used for the analysis and all the variables were significant. According the results of the study, social marketing does have an effect on popularizing Sri Lanka as an attractive tourist destination among tourists; this thereby has an impact on the experience of tourists.