Commerce and Management
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Item IMPACT OF NARCISSISTIC TRAITS ON CAREER ASPIRATIONS OF UNDERGRADUATES IN STATE UNIVERSITIES IN WESTERN PROVINCE, SRI LANKA(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Dissanayake, D. G. D. M.; Karunarathne, R. A. I. C.Personality traits have gained significant attention in career development research, emphasizing their role in shaping individuals’ professional aspirations. This study aims to investigate the impact of narcissistic traits on the career aspirations of management undergraduates in Sri Lanka using the Five-Factor Narcissism Model and the Career Aspirations Scale. Data was collected via a structured questionnaire distributed among management undergraduates at four state universities, with a sample of 350 students analyzed using SPSS version 23. Statistical analyses, including descriptive statistics, Pearson correlation, and regression analysis, were conducted using SPSS. The findings showed that narcissistic traits have a significant positive impact on career aspirations, reinforcing the role of personality traits in professional goal-setting. These results contribute to existing theories on narcissism and career development, providing guidance for universities and career advisors to support students with narcissistic tendencies in effectively aligning their ambitions with career opportunities. Future research can expand on these findings by exploring diverse populations and considering moderating factors such as cultural and organizational influences.Item IMPACT OF PERSONALITY ON JOB SATISFACTION: THE MEDIATION EFFECT OF THE PSYCHOLOGICAL CAPITAL(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Bandara Y.G.T.L.; Karunarathne, R. A. I.C.Personality and job satisfaction have become increasingly valuable concepts across theoretical and empirical domains, reflecting their critical importance in organizational behavior research. In the context of globalization, businesses around the world face unprecedented challenges in maintaining competitiveness. It significantly impacts workforce dynamics, employee perceptions, attitudes, and overall job satisfaction. Personality and psychological capital (Psycap) play an important role in predicting employee satisfaction, shaping employees' overall outlook on work and maintaining a positive mindset. Thus, understanding the interplay between personality and psychological capital is necessary for today’s organizations seeking to design effective strategies to enhance employee satisfaction in a competitive business environment. Therefore, this study aims to understand how employee personality affects job satisfaction and examines the effect of psychological capital on the relationship between personality and job satisfaction. Accordingly, this research study was conducted as a cross-sectional study with quantitative research design and data collected through a structured survey questionnaire. The population was managerial-level employees of ABC Tyre Manufacturing Company, and the sample comprises 169 managerial level employees participated in this study. Researchers used descriptive statistics, the Pearson correlation coefficient, and Andrew F. Hayes' PROCESS for SPSS (v.4.3) Model 4 to test the hypotheses. The results of this study showed that personality has a significant positive impact on job satisfaction. Furthermore, the results showed that psychological capital has a significant partial mediating effect on the impact of personality on job satisfaction, indicating that the effect of personality on job satisfaction varies positively with psychological capital. Moreover, findings of the research study contribute to the persistence of existing theories and the knowledge gained from this study will primarily help ABC company's organizational system to understand the personality and positive psychological capital of employees and implement evidence-based strategies that foster a satisfied/positive workforce.Item The Effect of Facebook Usage Intensity and the Personality Type of Individuals on Academic Performance: A Study among Final Year Undergraduates of Faculty of Commerce and Management Studies, University of Kelaniya(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Sandamali, K. D.; De Silva, G. H. B. A.During last couple of years, it had been quite evident that the academic performance of undergraduates are inconsistent over time and gender bias in the Faculty of Commerce and Management Studies of University of Kelaniya. With the wide usage of internet and related services across the globe, the life style of people started to change. The global internet users have been passed 4 billion and among those 3 billion people around use social media in each month by using the mobile devices. The social media made major effect to the society and effect to the students’ academic performance in all the countries across the world. The purpose of this study is to examine whether Facebook usage intensity and the personality type impact on the university undergraduates’ academic performance. The primary data were collected from a sample of 142 university final year undergraduates via a validated standard survey instrument. The statistical data analysis techniques used for impact testing were chi-square and Nagelkarke R- square of logistic regression. The study brings up results showing that there is a significant impact on Facebook usage intensity and undergraduates’ academic performance relationship. Moreover, it has been observed, that personality type does not moderate the relationship between Facebook usage intensity and academic performanceItem Determinants of Work Family Conflicts of Duel Career Married Couples in Sri Lanka(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Rathnayaka, U. A. D. T. D.; De Silva, G. H. B. A.The main purpose of this study is to identify the key factors determining the work family conflicts and the level of impact of them on work family conflicts of duel career married couples in Sri Lanka,. The factors to determine this level of relationship had been identified in line with several research objectives derived from previous literature on personality factors, Spousal Support and Organizational Support. The hypotheses of the study suggested a linear positive relationship of organizational support (IV) on work family conflict (DV) whilst the spousal support (MV) moderated the relationship despite the personality attribute of each individual. However, it has been assumed that the personality factor (CV) controls the relationship of IV, DV, and MV and vice versa. For this descriptive study primary data were collected through a structured questionnaire. 83 valid responses were considered for the final analysis. The causality was tested using the Pearson correlation tests, and the level of impact of all the relationship had been tested using chi-square test, logistic regression test including the controlling impact analysis. Findings revealed that Organizational support, Spousal support and the Personality type of the respondents are major determinants of work-life conflicts and have significant impact on work-life conflicts among duel career married couples in Sri Lanka.Item THEORIZING DEVIANT CONSUMER SOCIALIZATION: WITH SPECIAL REFERENCE TO COMPULSIVE BUYING BEHAVIOR A REVIEW OF LITERATURE.(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Somasiri, S.; Chandralal K.P.L.Deviant consumer socialization specifically discusses about the behaviors of consumers which are contradicting with accepted norms and standards and it may result with negative consequences to both individuals and as well as the whole society. Even though the existing literature has adequately addressed consumer socialization (i.e. the acquisition of knowledge, skills and attitudes to become a rational consumer) in different contexts it is observed that the contribution of socialization agents on deviant consumer socialization has not been sufficiently investigated. Furthermore, most of the consumer socialization studies have considered the role of conventional antecedents (age, gender, income and social class) and consumer socialization agents (parents, peer and mass media) in the socialization process. In conducting the specific review of literature, the study attempted to examine the standing discoveries via journal articles of both western and eastern countries. When considering the coverage period of literature survey a wide time span ( 1960’s to 2015) was covered in order to capture the gaps relating to the phenomenon in an inclusive manner. Subsequently, the study intends to propose two new variables to the existing model of socialization process, that is, the role of personality and role of social media in order to broaden the present understanding of deviant consumer socialization. Identification of personality traits is particularly sustained based on the significance of personality differences in consumer decision making process. The study also proposes social media as a new deviant consumer socialization agent in the contemporary marketing environment. By means of identifying the above aspects the proposed conceptual framework intends to elaborate deviant consumer socialization in a more comprehensive and a holistic perspective extending the prevailing body of knowledge related to the phenomenon.Item Relationship Between the Personality Type and Work Life Balance Among Academic Staff of University of Kelaniya(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2013) Padmasiri, M.K.D.; Mahalaekamge, W.G.S.The focus of this research is to find out the impact of different types of personality and Work Life Balance (WLB) of academic staff of University of Kelaniya. Researchers used standardized personality assessment named as Myers-Briggs Type Indicator (MBTI) to assess the type of personality. Objectives are, to examine the impact of personality type of academic staff in University of Kelaniya on their WLB, to identify the level and type of personality of academic staff, to identify the level of WLB of academic staff and to recommend suitable personality type for WLB. Research sample consisted with 180 lecturers out of 560 University of Kelaniya. Standardized questionnaire used to collect data. Collected data analyzed and evaluated manually as well as using the SPSS and Excel. By considering the nature of the study conducted an Anova test. According to MBTI there are 16 personality types where one personality consists with 4 indicators. Indicators are as follow, IIntroversion, E-Extraversion, S- Sensing, I- Intuition, T- Thinking, FFeeling, J- Judging, P- Perception. In sample ISFJ, ISTJ, ESFJ and ENFJ each personality type have 4 indicators, ISFP, INTP, ESTJ and ENTJ each personality type has 3 indicators, INFJ has 2 indicators and INTJ, ISTP, ESTP, ENFP and ENTP each personality has only 1 indicator. According to the findings ISTP, ISFP, INTP, ESTP, ESFP, ISTJ, ENFP, ENTP, ESTJ, ESFJ, ENFJ, ENTJ personality have work life balance but people who have ISFJ, INFJ, INTJ, INFP personality have moderately balanced work life. There are no WL imbalance respondents. Sample consisted with 133 females & 47 males. Mean value of females and males are 36.57 and 34.44. Researcher recommended to enhance Extraversion, Intuition and Feeling indicators to execute the responders’ teacher career effectively. And suggested to enhance ENTP which emphasized Visionary career and its well match with the teacher career. Finally recommended to INTJ personality responders to attempt to change N indicator to become S by enhancing sensing abilities to balance WL. Further research areas are find WLB of academic staff with each personality type but respond to gender differentiation, marital status differences.Item Empirical Study for Personality and Job Performance of Middle Managerial Level Employees in the Public Commercial Banking Sector in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Jayamanna, D.A.C.M.; Wanigasekara, W.M.S.K.Personality is a significant factor which affects job performance of employees according to many previous studies. Hence, the main objective of this study was to examine the relationship between personality and job performance of public commercial banking sector employees using middle managerial level employees as the sample. Personality was measured using the big five dimensions namely extraversion, neuroticism, openness, conscientiousness and openness while job performance was measured through task & contextual performance and counterproductive work behavior. The results of the study was mainly analyzed using correlation and regression analysis and the findings confirmed that personality was a valid predictor which had a statistically significant, strong positive relationship with job performance. Moreover, each big five dimension had a statistically significant moderate positive relationship with job performance. Hence, this study provides new insights to the management of the banking sector indicating that personality should be given due consideration in human resource management practices in their organizations.Item Personality Dimensions as Predictors of Job Satisfaction Of IT Employees in Sri Lanka(2011) Ubayachandra, E.G.; Silva, H.W.N.S.Under this study an attempt was made to investigate into relationship existing between personality dimensions and job satisfaction of IT employees attached to leading companies in Sri Lanka. For this purpose, four companies namely Ind. And financial system Sri Lanka ltd, Millennium Software Ltd, John Keels Computer service (pvt) Ltd, and Virtusa (pvt) Ltd. For the convenience of analysis, a sample consisting of 125 employees were selected by using simple random sample technique. Out of these four companies 32 employees were selected from Millennium Software Ltd. while 31 employees per each of other three companies were selected for the analysis. As this study is empirical in nature, a great attempt was made to collect primary data as much as possible by administering a detailed questionnaire which was subjected to a pilot study with a view to clarify reliability and validity of questions. In addition, further information was collected through a series of interviews held with senior management and other low level employees. For collecting additional information an endeavor was made to associate secondary data too. For this purpose, related documentary evidences such as electronically stored data /data mining were used. The focal problem of the study is existence of number of bottlenecks in software development industry in Sri Lanka. The key purpose of the study was to examine the correlation between personality dimensions and job satisfaction. Specific objectives were to identify the correlation between job performance and job satisfaction and to make a better set of suggestions to improve job performance and job satisfaction through the development of personality. Accordingly two research questions consistent with so-called objectives were addressed. They are, is there any relationship between personality dimensions and job satisfaction? What is the relationship between job performance and job satisfaction? The Big-Five personality dimensions were applied to conceptualize the respective theme of the study. For presenting data out of the descriptive statistical tools percentage values, mean, mode and standard deviation were used. Furthermore, in testing hypotheses the well known chi-square test was completely employed. Resulting from the analysis it was found that there is a direct relationship between personality dimensions and job satisfaction of IT employees in Sri Lankan leading companies. The most significant finding is that emotional stability, extraversion and consciousness dimensions are consistently valid predictors for all job categories there. All these dimensions are positively correlated with job satisfaction. And also it was noted that job performance and job satisfaction are almost interrelated each other.