Social Sciences

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    The Role of Organizational Creativity Towards Innovations: A Conceptual Review on Services Sector Research Directions
    (Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2017) Dissanayake, D.M.R.; Wastantha, H.L.N.; Jinadasa, M.P.K.
    The notions of creativity and implementation are two identical activities of innovation process, and it could find different antecedents or determined indicators for an organization to spark the creativity. Both earlier researches and recently found empirical efforts have equally treated creativity and implementation as highlights of competitive edge for an organization. This study has followed a deductive approach to review different thoughts and key components of early studies to present how creativity and innovation have been examined. Accordingly, contribution to knowledge has been proposed via a critical review on literature. According to the key notions found in the study, some factors have been identified as key determinants for creativity concept including organizational climate and culture. Creativity is something done by creative people, and researchers found in aged-decades seemed guiding their works in par with this notion focusing predominantly on individual differences. Most of studies have aligned to the postulations of “creative” by extending its connection addressing how they are different from individual subjectivities, how it has centered to gain y competitiveness, connections of creativity towards environment, role of personality traits, and works styles of creative people. In brief, traditional approaches emphasized the importance of helping people to become more creative in their work environment and it ignored the role of the social environment in creativity and innovation which is intensively ponded in contemporarily researches. Alongside, contemporary approach assumes all humans with general abilities are able to present at least creative work in some domain provided social environment and related factors are laid as complementary integration to the system or procedures that push individual dynamics on creative behavior. This paper reviews those concepts and provides a guide to services sector organizations referring the practice –related directions to initiative service innovations. Further, paper highlights and concludes avenues to extend future studies towards service innovations by highlighting Sri Lanka as specific context.
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    The Role of Organizational Creativity towards Innovations: A Conceptual Review on Services Sector Research Directions
    (Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Dissanayake, D.M.R.; Wastantha, H.L.N.; Jinadasa, M.P.K.
    Previous researches and recently found empirical studies have equally treated creativity and implementation as highlights of competitive edge for an organization. This study has followed a deductive approach to review different thoughts and key components of early studies to present how creativity and innovation have been examined. Accordingly, contribution to knowledge has been proposed via a critical review of literature. Creativity is something done by creative people, and researchers found in aged-decades seemed their works in par with this notion focusing predominantly on individual differences. Most of the studies have aligned to the postulations of “creative” by extending its connection addressing how they are different from individual subjectivities, how it has centered to gain y competitiveness, connections of creativity towards environment, role of personality traits, and works styles of creative people. In brief, traditional approaches emphasized the importance of helping people to become more creative in their work environment and it ignored the role of the social environment in creativity and innovation which is intensively examined in the contemporary researches. Alongside, contemporary approach assumes all humans with general abilities are able to present at least creative work in some domain provided that social environment and related factors are laid as complementary integration to the system or procedures that push individual dynamics on creative behavior. This paper reviews those concepts and provides a guide to services sector organizations referring the practice –related directions to initiative service innovations. Further, this paper highlights and concludes avenues to extend future studies towards service innovations by highlighting Sri Lanka as a specific context for services.
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    A development of communication model, which can be made folk media for the rural community development programme in Sri Lanka
    (Sabaragamuwa University of Sri Lanka, 2006) Rajapaksha, C.; Jinadasa, M.P.K.
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    Communicational meanings of Dahaata wannama (Eighteen classical Kandyan dances of Sri Lanka)
    (University of Kelaniya, 2008) Shanaz, S.A.F.; Jinadasa, M.P.K.
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    A study of the application of the Community Radio in the Sri Lankan Perspective; Based on Kothmale Community Radio
    (11th Annual Research Symposium, Faculty of Graduates Studies, University of Kelaniya Sri Lanka, 2010) Jayasekara, A.H.D.; Jinadasa, M.P.K.; Rajapaksha, S.; Harath, D.B.; Somarathna, D.
    The objective of this study is to analysis of the impact of the Kothmale Community Radio towards its community. Problem is that why does community radio not function properly and what are the consequences that lead to collapse the Community radio. The Hypothesis The principle of the community radio has not been appropriately established. This study was carried out during the period of in 2010. Methodology has consisted both quantitative and qualitative approaches. In this, it was used survey study consisting 250 questionnaires, for Kothmale and villages which are closely situated behind the community radio. Participatory observation and interviewing were used as the qualitative tools. Findings reveal that at the early stage there was a great impact upon its community. In comparison to its beginning there is no consequential participation of the rural community for the radio and in return no greater advantage upon the rural mass at present. Nowadays, the impact of the national radio channels has been a wide practice rather community radio. No community participation as emphasized in its principle for the development of the community while, bigger political interferences which are channeled through the top to down political higher achy.
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    The Changing Pattern of Sinhala Classical Song on the Impact of Electronic Media; With Special Reference to Radio and T.V Media in Sri Lanka
    (11th Annual Research Symposium 2010, Sri Lanka, 30th November and 1st December 2010. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka) Jinadasa, M.P.K.; Dias, R.R.
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    A Study of the Changing Pattern of Book- Readership and the Impact of Media Usage Towards It
    (09th Annual Research Symposium 2008, 18th and 19th December 2008. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2008) Jinadasa, M.P.K.; Jayawardana, M.D.; Ghanarathna, T.; Jeewani, H.; Sammani, E.