Junior Research Symposia

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A Study on The Factors Influence on Buying Intention of Life Insurance (with Special Reference to Colombo and Gampaha Districts in Sri Lanka) .
(Department of Marketing Management, University of Kelaniya, 2016) Fernando, M. R. L.; Wijesundara, C.B.
Low penetration levels in life insurance business reflect that the people have lower level of purchasing intention of life insurance. This situation leaves a question on why the purchasing or buying intention of people on life insurance is at a lower level in Sri Lanka despite of the benefits provided by a life insurance policy. Based on this situation, the research problem is formulated as “What are the factors influencing the buying intention of life insurance?” The main research objective of the study is to study the factors influencing the customers’ buying intention of life insurance. In addition to that, specific objectives of the study constitute of identifying key factors, highest influencing factor and demographic factors on buying intention of life insurance while providing valuable recommendations to the management. The methodology for testing the hypothesis contains a quantitative survey. That indicates this research uses the deductive approach. While data gathering was carried out utilizing both primary and secondary sources, a standard questionnaire was used as the main method of gathering data for the research. Descriptive statistics tools such as mean, standard deviation, range, and inferential statistics tools such as correlation, and ANOVA were used in order to analyze the data gathered through questionnaire. According to analyzed data, while there is a positive relationship between independent variables and the dependent variable which represents buying intention, the highest positive correlation exists between the long terms benefits of a life insurance policy and the buying intention on life insurance.
Factors Influencing the Purchase Intention of Fast Moving Consumer Goods from Supermarkets
(Department of Marketing Management, University of Kelaniya, 2016) Jayasiri, N.A.; Ubayachandra, E.G.
more and more fierce competition in today’s business, require the companies to investigate the influencing factors to their businesses. It is an attempt to develop knowledge and conduct the research in a meaningful and practical way. This research reports on examine the influencing factors on purchase intention in the supermarket in Sri Lanka. There are many different influencing factors (Corporate image, Relationship marketing, Customer trust, New product preannouncement, Price promotion, Service experience, Convenience) for retaining the customer. It was based on the Literature review and other general influencing factors of purchase intention. Then satisfaction customers are intention to buying products from supermarkets. Quantitative research design is used as the research design. Data was collected from 200 respondents using the closed end questionnaire. Respondents were selected from the Kiribathgoda area supermarket shoppers. Collected data were analyzed by using descriptive analysis method, independent T- test one way sample analysis were used to analysis the data. According to the correlation analysis found that there is strongly positive relationship between influencing factors and purchase intention. Therefore developed all null hypotheses were rejected. Supermarkets owners should pay attention to build attitudinal loyalty than behavioral loyalty. Therefore it is essential to identify the influencing factors to get the attraction from the customers.
The impact of internet banking service quality and corporate image on customer satisfaction in the Sri Lankan banking sector
(Department of Accountancy, University of Kelaniya, 2015) Nimasha, N.A.D.A.
Internet Banking has emerged as the most critical form of customer interaction, encompassing the structural changes required by the banks to compete within the financial markets..Technology advancement has modified fundamentals of marketing theories, particularly the banking sector. With the emergence of digital channels, banks are confronted with margin pressures and intense competition. In addition the customer’s quest for personalized services has intensified with the implementing of internet banking. Service quality is a pre-requisite for customer satisfaction and in a virtual environment the task becomes even more challenging to banks. Despite the explosive growth in internet banking globally, some countries still lag behind the implementation process. Security concerns persist as a salient feature and may be detrimental for the growth of the internet banking. In sequence with prior studies conducted in other countries, Corporate Image is envisioning as a control dimension of Service quality. (Rochi, 2014) The purpose of this study is to measure the satisfaction of Internet Banking (IB) customers in Sri Lanka. In this research internet banking service quality dimensions such as Tangibility, Reliability, Assurance, Responsiveness and Empathy considered as independent variables and customer satisfaction considered as dependent variable will be measured by using various service quality measurements. To gathering information for the research, Primary data will be collected through by developing self-administered questionnaire from the selected customers. The data will be contained the personal details, demographic details and perception of Customers on all dimensions of service quality. This empirically study attempts to identify factors that determine customers’ satisfaction with internet banking within the Sri Lankan banking context.

Junior Research Symposia

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