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Item FMCG cluster based collaborative transportation sharing from the perspective of Third Party Logistics (3PL)(Research Symposium on Pure and Applied Sciences, 2018 Faculty of Science, University of Kelaniya, Sri Lanka, 2018) Fernando, I. S. S.; Peter, P. L. S.The functional integration and performance of modern supply chains are vital for competitiveness in the global marketplace. Logistics plays an increasingly important function in delivering value to the consumer. Therefore, modern firms frequently outsource logistics function to Third Party Logistics (3PL) providers. This strategic decision enables firms to capitalize their resources and expertise on core competencies to maximize business outcomes. Furthermore, 3PL service offering entities derive benefits from industrial clustering. Fast Moving Consumer Goods (FMCG) industry is one of the primary industries served by 3PL due to their increasing emphasis on services, cost of logistics and reduced inventory levels. 3PLs frequently experience problems such as capacity utilization, empty haulage and declining profit margins when dealing with multiple customer firms under diverse industry verticals. Hence, to vindicate aforementioned inefficiencies, 3PLs focus on strategies of collaboration. In freight distribution, the most popular collaborative strategy is that of logistics sharing, which can take place at the transport level, but also applicable in warehousing, inventory and other operations. Strategic use of cluster based collaborative transportation sharing by 3PLs could obtain the benefits of improved services, reduced costs and increased flexibility. Collaborative transportation sharing eliminates congestion and pollution that impacts community’s standard of living, optimize transportation asset utilization and provision of flat rate stability to customers encouraging long term sustainable partnerships. This paper critically evaluated the supply chain collaborative models published in the literature and used expert opinions in both 3PL and FMCG industries in order to systematically relate those findings into 3PL powered collaboration in transportation sharing. Out of the models assessed, horizontal logistics collaboration model is selected on the basis of consideration factors, synergies and enablers, defined with respect to the UK retail industry. It is used to synchronize the transportation sharing aspect of FMCG cluster to emphasize the potential factors that affect collaboration in transport level asset sharing.Item Improving downstream logistics performance in Sri Lankan agricultural supply chain through collaborative digital logistics(Research Symposium on Pure and Applied Sciences, 2018 Faculty of Science, University of Kelaniya, Sri Lanka, 2018) Sarathchandra, K.; Vidanagamachchi, K.Global agricultural production is barely sufficient to appease the hunger of the world population. Greater part of agricultural production gets spoiled on the way to the consumer. As a consequence, agricultural logistics has gained much consideration in order to ensure that the agricultural products reach the consumer with better quality. Nowadays consumers are demanding more on the food quality and the sustainability, hence the necessity of redesigning agricultural supply chain networks and implementing best practices in place is emphasized. Thus having properly managed storage facilities and vehicles, real time access to information regarding demand, supply, weather conditions and price fluctuations, proper handling of surplus and value addition is crucial. Consequently, reengineering the agricultural processes by deploying information technology has emerged. Although the use of sophisticated new digital technologies in logistics is important to enhance the performance, it is difficult for small farmers, retailers, wholesalers, etc., to invest on these new-fangled technologies. It’s proven that collaboration is a strategic decision which aids in superior supply chain performance and is a key to achieve logistical excellence. Accordingly, this study focuses on the effect of supply chain collaboration in implementing digital logistics in less sophisticated supply chains such as Sri Lankan agricultural supply chain in order to achieve high downstream logistics performance. In relation to the results of this scrutiny, digitized logistics in Sri Lankan agricultural supply chain is in the elementary stage and inadequate knowledge, skills and investments are the major restrictions for technology adoption. The methodology adopted in this research was mixed method approach which involved data collection through questionnaire surveys using stake holders of agricultural supply chain and semi-structured interviews. Quantitative analysis was conducted to discover the relationship between variables and was done through regression analysis using SPSS software and qualitative analysis was done to identify the factors affecting collaborative digital logistics and the downstream logistics performance of agricultural supply chains through thematic analysis. The study suggests to align consumer and stakeholder expectations through collaborative digitization in order to improve agricultural downstream logistics performance. The decision model and the heuristics presented through this paper will help the agricultural supply chain stakeholders in digitizing their logistics to meet consumer expectations and to maximize their profits.