Symposia & Conferences
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Item Critical Illnesses Coverage Pricing in Health Insurance Products(Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020) Fernando, M.D.K.; Wijesinghe, M. R. P.Introduction - Health insurance is a one of the major solution for the financial issues due to medical needs of peoples in various types. The health issues of the people are very deferent. Because some people have high risky health issues. The study focuses on type of critical illnesses affect in to the people and how to design a customer oriented coverage. Using these critical illnesses, the insurance companies are offer a coverage of “critical illness benefit coverage”. This study focus to describe how to pricing critical illness coverage premium. In that coverage usually include 40 types of critical illnesses in most of the insurance companies. It mainly depends on mortality risk and risk behaviour of the various type of critical illnesses in Sri Lanka. Design/methodology/approach - Mortality data collected by IMMR report (2004- 2018) of health ministry of Sri Lanka. All the data adjust from the population of Sri Lanka. After that made calculations and found the relationship among the variables. Insurance companies are usually providing critical illness coverage for all 40 illnesses. Findings – The study focus and practically implement to how to pricing customer oriented critical illness health coverage for the customer preference and opinion. As per the customer point of view, company had an opportunity to minimize to the customer extra payment for their non-essential coverage and they had an opportunity to design their needed coverage. Otherwise organization point of view, they had an opportunity to their product development for the need of customer. Conclusion - According to the finding and discussion finally researcher practically implement the objective of the study for the appropriate manner.Item Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2016) Fernando, M.D.K.; Weerasiri, R.A.S.The two wheelers market in Sri Lanka is one of a fastest growing industry along with good number of competitors. Especially targeting Ladies two wheeler market the manufacturers are offering number of light weight and low height two wheelers by targeting young people and ladies age between 18 to 40 years who enjoy middle and average income. Here the research study is focused on “the impact of brand promotional appeals towards the purchasing intention with ladies two wheelers market”. The impact of this study was to find out the how connects the brand promotional appeals with purchasing intention in particular market. It has been take 200 female respondent ages between 18 years to 45 years who is having a motor bike or willing to have motor bike (university student, private and public sector and house wives) and they lives in western province. Research Questionnaire was used to collect the data and Pearson Correlation coefficient Technique used to analyse the data (with the help of SPSS software) According to the findings, female highly consider the factors related with advertising appeals to their purchase decisions than sales promotional and brand promotional appeals. But all appeals were accepted with the positive relationship. The Marketers will have an opportunity to adapt this knowledge to their marketing communication plan and the other marketing activities.