Symposia & Conferences
Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/10216
Browse
3 results
Search Results
Item Customer attitude towards green marketing practices in hotel industry(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Silva, A.; Gajanayake, R.Item Customer Switching Behavior in Commercial Banking Industry: With Special Reference to Colombo District, Sri Lanka(University of Kelaniya, 2014) Dayarathna, D.D.K.S.; Gajanayake, R.; Amaratunge, S.In the modern business world the customer is the most important factor because the survival and growth of any organization highly defended upon the customer base. Therefore retain the customer is a challenge for any organization. Because if the customers are dissatisfied with the level of service offered that they will move to another service provider. So in this study the main objective is to find out the key factors affect for customer switching in commercial banking sector in Sri Lanka. Further the attempts have been made to find out the degree of the influence of these factors on customer switching behavior in Sri Lankan commercial banking industry. In this research the researcher selected 10 leading Licensed Commercial Banks in Sri Lanka and 200 customers in Colombo area as sample to gather data. The findings of this research revealed that demographic factors and advertising are more important factors for customer switching behavior. Also Service quality, customer satisfaction, price and innovations & technologies have an impact on customer switching behavior in banking industry of Sri Lanka. The results of this research allow bankers and practitioners to develop and implement marketing strategies to decrease customer switching behavior and increase bank profits. Furthermore, this research provides useful information for future researchers investigating customer switching behavior in the commercial banking industry in Sri Lanka.Item The Impact of Marketing Strategies and Behavior of Small and Medium Enterprises on their Business Growth(2010) Gajanayake, R.As per the scholars, the economic growth of developing countries can be sustained by the expansion of private sector, as they are the engine of growth. According to the previous studies it has been observed that the SMEs have become a crucial segment and a major section of private sector in developing countries consists of SMEs. As such, it is important to accelerate the growth of SMEs in order to gain sustainable development in the country. But, according to the past research studies there is a high failure rate of SMEs in Sri Lanka. According to the literature, there are several reasons affect for this high failure rate. Implementation of the correct strategies and the behavior of entrepreneurs are important factors to be considered for the growth of SMEs. As per the white paper 2002, the implementations of the correct marketing strategies are vital factor for the growth of SMEs. Therefore the problem centered in this research was to identify the impact of marketing strategies and behavior of SMEs on their business growth in Sri Lanka. This study was based on secondary and primary data. Primary data was collected through the method of sample survey and for this purpose a structured questionnaire was used as the research instrument. Data was gathered by the sample of 100 entrepreneurs in Gampaha district who were engaged in the manufacturing sector.Both descriptive statistics and inferential statistics such as correlation, and partial correlation were applied through SPSS to test the validity of formulated hypotheses. The findings revealed that there was no significant impact of marketing strategies on their business growth. Moreover, there was no impact of the behavior of the entrepreneurs and the business growth.