Symposia & Conferences
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Item Impacts of COVID-19 on the Destination Management: Case of Ella, Sri Lanka.(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Pathirana, M.T .; Herath, H.M.R.P.; Scott, N.; Gardiner, S.The aim of this paper is to explore the impact of COVID-19 in Ella Sri Lanka as one of the growing tourist destinations with the involvement of the informal sector. Travel restrictions for more than 12 months considered an unfamiliar situation for almost all the destinations in Sri Lanka after facing a crisis from the Easter Sunday attack. Ella Sri Lanka is a remote destination that got the highest informal sector attention and social media influencers in Sri Lanka. Ella is an informal sector-based destination and lacking with formal sector involvement in planning and development for long-term survival. This factor led Ella to a crisis with COVID-19 and crashed in all the service offerings. Studying this destination with the impact of the crisis is essential to be a lesson to other informal sector-based destinations and to drive Ella to longterm survival. This is a qualitative case study research followed by eight interviews carried out to collect data from purposively selected stakeholder group participants. It is evident that formal sector establishments are much needed to drive Ella to long-term survival. It was further found the reasons for the crisis during this pandemic are involvement, lack of guest satisfaction, lack of engagement with the domestic tourists. Based on the findings, suitable recommendations were provided to destinations that are mainly focusing on growth. Those were developing a crisis management plan for those informal sector operators, improving the destination image with proper coordination of the work, and paying attention to other target markets.Item Impact of Sustainable Logistics Practices on Organizational Performance of Large-Scale Companies in Sri Lanka(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Paranavithana, B.N.; Senadheera, T.H.; Nandana, T.A.S. Madawa; Liyanaarachchi, L.A.D.P.K.; Herath, H.M.R.P.; Wijenayake, S.I.Present day business environment evolves globally and competitively than the past eras with shorter or small life cycles and less time to market. Further, modern consumers are well experienced and well informed of the market they are dealing with. Consumers orientation towards environmental impact and sustainability has also increased. Therefore, the organizations are giving more attention and value to the environmentally friendly products and activities that are initiated by their companies. Introduction of Sustainable Logistics Practices (SLP) is another strategy organization use to achieve their sustainability and stability goals (Gunarathne & Priyashani, 2018). Yet, there is a lack of evidence in the Sri Lankan context on the impact of sustainable logistics practices with organizational performance (Zhu & Sarkis, 2004). Thus, this study is aiming at investigating the impact of sustainable logistics practices on organizational performance of large-scale companies in Sri Lanka. Apart from the subject and the industry, many researchers have used a specific geographical area as a criterion to decide the scope. However, here authors have mainly focused on the industry because it would give a clear and unbiased result because the authors have also specifically taken the companies, which, ISO 14000 certified, where they are mostly large-scale organizations located all around Sri Lanka. This research uses a quantitative testing approach, with the deductive reasoning approach. A cross sectional study was carried out with a sample of 127 large scale companies selected out of a total population of 193. Sample size was determined by using Krejcie and Morgan sampling calculation. The data collection tool was a questionnaire. To test the six hypotheses developed with six independent variables (Green Warehouse Management, Green Transportation, Green Procurement, Green Office Management, Green Packaging Management, and Reverse Logistics), PLS-SEM was used with SmartPls and SPSS tools. Data supports all the hypotheses except one hypothesis was supported by. Therefore, according to the research findings, green transportation has no impact on organizational performance but other independent variables have influenced organizational performance. Thus, the findings of this study provides significant and insightful implications to the supply chain and logistics professionals and practitioners to improve their performances.Item SUCCESSFUL SUPPLY CHAIN MANAGEMENT STRATEGIES IN GARMENT MANUFACTURING AND EXPORTING SMES(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Herath, H.M.R.P.; Jackson, E.; Gorton, M.This research investigates the supply chain management (SCM) practices that have been successfully implemented by SMEs in the Sri Lankan garment exporting industry. A comprehensive literature review and initial telephone interviews revealed that generally the value added generated in garment manufacturing in Sri Lanka is low. Recognising this, the paper focuses on identifying the factors leading to improved value generation, drawing on case studies of three firms with ‘more successful’ SCM strategies, which are compared against ‘less successful’ counterparts. Multiple interviews were conducted with senior managers from each these three firms. The interviews were recorded, and transcribed verbatim and analysed using NVivo10 software together with documentary evidence collected. Theoretically derived and indigenous codes were used in combination as the coding strategy. The results of the data analysis suggested that successful SCM strategies which improve valued addition of the final garment products are: effective logistics cost management techniques, improved quality management, innovations in terms of designs and reduced product development times, low range of products, productive employees, and proper customer order path management.Item Impact of Service Quality towards Brand Image with Special Reference to Youth Segment in Sri Lankan Mobile Service Providers(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Adasooriya, A.M.S.S.; Herath, H.M.R.P.Mobile industry in Sri Lanka is getting saturated on daily basis but the consumers’ expectations and perceptions towards service is also increasing frequently. Hence, service providers are facing many challenges and issues to satisfy the consumers and obtain competitive advantage. Therefore, service quality has been a focus area for all the service providers to achieve differentiation and hence improve the brand image as a customer caring brand. Taken this situation into consideration, this research targets mainly to measure the Impact of service quality towards brand image with special reference to youth segment in Sri Lankan mobile service providers. Conceptual model was developed based on a comprehensive literature review and hypotheses were tested using SPSS package. Data were collected through survey method from a sample of 100 mobile Telecommunication users on the convenience base.The findings of the study show that tangibility, reliability, responsiveness and empathy and in overall service quality have a critical impact on building brand image among the youth segment in Sri Lankan mobile Telecommunication market.Item Key Determinant That Influencing On Choices Fast Food for Restaurant.(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Upendra, L.U.A.I.; Herath, H.M.R.P.The purpose of conducting this research project was to examine the key determinants that influenced the choices of fast food restaurant with reference to young generation in Colombo district in Sri Lanka. To attain the objectives of this research project, research questions and seven hypotheses were developed and tested. Furthermore, each hypothesis is measured accordingly and results obtained are subsequently explained. A comprehensive literature review was carried out to identify the determinants of the choice of fast food restaurant. Primary data were collected through a questionnaire and 100 sets of questionnaire were distributed to the target respondents who are youngsters in Colombo district. By using Statistical Package for Social Science (SPSS) version 23.0, data collected through survey questionnaires were analyzed and outcomes obtained were discussed in the form descriptive statistics. In addition, major findings of this research project were discussed in order to understand the relationship between key determinants and restaurant choices. Managerial implications of the results have also discussed referring to the findings of the research.Item The Study on the Impact of Customer Based Brand Equity on Customer Satisfaction: With Special Reference to Corporate Customers of Arpico Interiors Brand in Western Province(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Marasingha, T. R.; Herath, H.M.R.P.This research was done to identify the impact of: Customer based brand equity on customer satisfaction of Arpico Interiors brand in Western province, Sri Lanka. Based on Aaker (1991)’s: Customer based brand equity model, the researcher constructed the model and the purpose was to investigate the applicability and practicality of the model with reference to Arpico Interiors brand. Brand Associations by nine items, Perceived Quality by six items, Brand Loyalty by Three items and Customer Satisfaction by three items were considered. According to Greener (2008), convenience sampling method was taken for the sample calculation and only 270 respondents as representing each district, 90 respondents per each were taken to the sample and selfadministered, standard structured questionnaires were distributed for corporate customers of Arpico Interiors (Pvt) Ltd. After checking whether the research fulfills three assumptions, regression analysis was run to measure the impact of brand equity dimensions on customer satisfaction. Based on the findings, H1, H2 and H3 were accepted which denote the brand association, brand awareness and perceived quality impacts on customer satisfaction of Western province and it was proven that the brand loyalty has no impact on customer satisfaction of Arpico Interiors brand in any of the districts of Western province.Item The Variance in Service Quality & Its Impact on Customer Satisfaction in the Clothing Retail Industry of Sri Lanka(Department of Marketing Management, University of Kelaniya, 2017) Lalindra, M.V.S.; Lalindra, M.V.S.; Herath, H.M.R.P.The Textile Industry in Srilanka and even in the world is very competitive due to the large number of players with different strategies, innovations etc. so service quality is very much important in textile industry to compete with rivals. According to the Census and Statistics Department, Textile industry comes under wholesaler and retailer trade and therefore service quality of the textile industry is important for textile store in order to achieve sustainable growth via achieving customer satisfaction. When it comes to the service quality and customer satisfaction there can be a gap of positive, negative or neutral. Researcher measured those gaps by using Servqual model using selected textile stores such as Nolimit, House of Fashion, ODEL. Researcher has chosen 120 respondents in Gampaha district to collect data and used SPSS data analysing package to test the developed hypotheses. The findings indicated that Service quality of the Textile store is one of the important factor to achieve its long term vision, mission, goals and objective in sustainable manner.Item A Study on Factors Influence on Online Purchase Intention of Online Non-Shoppers for Electronic Products (With Special Reference to Colombo District)(Department of Marketing Management, University of Kelaniya, 2017) Herath, H.M.R.V.; Herath, H.M.R.P.This study was conducted to identify and evaluate those factors influence on online purchase intention of online non-shoppers for electronic products. The study was based on primary and secondary data. A sample of 300 online non-shoppers within the Colombo district was used to obtain primary data through a self-administrated questionnaire to obtain information about factors influence on online purchasing intention of online non-shoppers for electronic products. This study identified five influential factors namely perceived ease of use, perceived risk, trust, web security, and internet self-efficacy. The moderating effect of Consumers’ attitudes towards the relationship between influential factors and online purchase intention of online non-shoppers for electronic products was also measured. Descriptive statistics, correlation, regressions analysis were used to analyse data and he results highlighted that trust, perceived risk, and web security as the most influential factors towards online purchase intention of online non-shoppers for electronic products. The study also illustrated that consumers' attitudes have moderating effect towards relationship of influential factors and online purchase intention of online non-shoppers for electronic products.Item The Impact of Country of Origin on Brand Equity: Special Reference to Milk Powder Market in Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2017) Gamage, W.B.G.P.S.; Herath, H.M.R.P.35 The Impact of Country of Origin on Brand Equity: Special Reference to Milk Powder Market in Sri Lanka W.B.G.P.S.Gamage Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka\ H.M.R.P.Herath Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka Researcher has focused to study on the impact of Country of Origin on Brand Equity with special reference to milk powder market in Sri Lanka. The key objective of this research is to identify and investigate the dimensions of Brand Equity, critically analyze image of Country of Origin and, analyze and understand the impact made by Country of Origin on Brand Equity. Based on the Literature review, the dimensions of Brand Equity and Country of origin were analyzed in depth.In order to gain the in depth knowledge required for the thesis, a deductive approach was utilized with Questionnaires to collect data. The validity and reliability of the instruments were tested by using appropriate methods. The relationships between country of origin and Brand Equity were examined along with hypotheses developed. Convenience sampling was incorporated to collect the data from the respondents. Simple Regression & Correlation Analysis was conducted to measure the relationship between country of origin and brand equity. Results revealed that there were significant relationships between Country of origin and Brand Awareness, Brand Association, Brand loyalty and Brand Perceived Quality. Building a successful brand requires using creative marketing and branding strategies to create strong brand equity.Item Impact of Brand Personality Determinants towards Purchasing Intention: A Study on Branded Umbrella Products in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Riyas, M.; Herath, H.M.R.P.All Marketing Managers are trying to win the market by differentiating their products among the customers by using the product and brand related factors. Among those factors brand personality is still critical factor to those marketing managers to create the differentiation in the market. Therefore the purpose of this study is explore the relationship of brand personality determinants and purchase intention with referring to the Sri Lankan branded umbrella products. The convenience sampling method was used to collect the primary data. A total of 100 questionnaire were distributed among the umbrella consumers and collected the primary data based on researcher administrated method. Respondent rete is 100%. Multiple regression analysis used for test the hypotheses. The primary data collected only from Kandy and Colombo Districts among the age limit of 15-45 years umbrella consumers with targeting the only 100 consumers to analysis. The lack of generalization of this study is that it is limited to the branded umbrella industry. Findings of this studies are Excitement and Ruggedness are positively affect to the purchasing intention referring to the branded umbrella products of Sri Lanka. Sincerity, Competence and Sophistication are not positively affect to the purchasing intention referring to the branded umbrella products of Sri Lanka.