Symposia & Conferences
Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/10216
Browse
2 results
Search Results
Item Factors Influencing the Usage of Credit Cards: With Special Reference to Customers in Private and Government Banks in Sri Lanka(Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Ishara, D.P.A.; Karunarathne, W.V.A.D.The credit card has developed into one of the most accepted, convenient and profitable financial products around the world. Many of consumers and merchants in the world accept it as a routine means of payment for all variability of products and services. This study is a quantitative research aimed to recognize the factors affecting for usage of credit cards with special reference to Private and Government banks in Sri Lanka. Researcher selected 200 credit card holders among selected five banks as the sample and mainly used the primary data for this study. Primary data was gathered from structured questionnaires. Data were evaluated through descriptive statistics, correlation analysis and multiple regression analysis. According to the results of the study, awareness, cost, credit limit and socio psycho attitudes was found to be significantly influence on credit card usage. Bank functions are not significantly influence on credit card usage. Awareness was the highly influential factor for usage of credit cards. This research will be helpful for the credit card issuing banks to design marketing and promotional strategies in order to progress their credit card portfolio as well as obtaining high portion in the credit card market.Item The impact of accounting & finance outsourcing of the small business in Sri Lanka(Department of Accountancy, University of Kelaniya, 2015) Ishara, D.P.A.The aim of this research is to explore and identify what are the most important variables small business’s owners should consider when deciding to outsource their internal accounting & finance functions with regard to the decision, benefits and impacts factors of outsourcing. And the relationship between Decision factors, Benefit Factors & Impact factors and the Preference of outsourcing accounting and finance functions of the small business’s owners. Research on small business behaviour is used in many industries to improve the quality of service to the small business consumer. This research proposes a theoretical framework that identifies three independent variables consisting of decision, benefit and impact factors influencing each of these factors and a dependent variable as Preference of outsourcing accounting and finance functions. Based on a review of existing literature, there is little evidence that research on the subject of outsourcing finance and accounting activities within Sri Lanka has been conducted thus far and, as a result, many questions remain unanswered. While the reviewed literature discussed the decision, benefit and impact factors of outsourcing (particularly finance and accounting outsourcing), it failed to identify the most important variables small business’s owners should consider & and the relationship. Multiple aspects of available research methodologies were examined in conducting this study. These included research design; construct and item generation; data collection methods; and data analysis. Cross tabulation, frequency & regression analysis were used to compare and contrast responses relating to decision, benefit and impact factors. Questions were assessed by using a five point Likert scale using statistical analysis to compare the mean median Std. of responses by the sample group. SPSS Version 20 was used to analyse the data. Research on finance and accounting outsourcing identifying and comparing factors impacting upon the decision process is important to and useful for theory building, as well as providing practical implications. It can also provide a useful standard for real-world practice, as small businesses need to be competitive in order to survive within a more open international business environment.