Symposia & Conferences

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Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).
(Department of Marketing Management, University of Kelaniya, 2017) Madushani, R.H.S.; Ubayachandra, E.G.
This research examines the study on purchase intention of smart phone market in Sri Lanka with special reference to university undergraduates. Product Functions, Value for money, social influence and brand image identified as independent variables and purchasing intention identified as dependent variable. Research has addressed complex problem related to study on purchase intention of smart phone market in Sri Lanka with special reference to university undergraduates. Meanwhile research gap was identified as per the literature review and also it has been filled. Based on four hypothesis study was conducted. Mainly primary data was collected. In addition to secondary data also applied. I have selected three national universities and among them 150 sample was selected. Data set is collected through questionnaire, and convenient non-probability random sampling method. In here ten findings and three recommendations were revealed. The findings revealed that there is a significant relationship between all variables with purchasing intention, which indicates that the Smartphone purchase intention of undergraduates in universities of Sri Lanka is influenced by product function, value for money, social influence and brand image. The findings of this study are limited by the number of respondents, area and location, and the absence of other methods to obtain the results other than secondary research and questionnaire.
Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.
(Department of Marketing Management, University of Kelaniya, 2016) Ganegala, G.W.N.K.; Ubayachandra, E.G.
Mobile telecommunication is one of the fast growing industries in Sri Lanka. Currently few numbers of operators engaged in this small market with huge competition. Due to highly competitive market environment service providers attract others customers to sustain. As a result of that the switching behavior of customers’ has been frequently happening. This study was focused on the problem of identifying the Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka. Main objective of this study was to determine the factors impact on switching behavior of mobile telecommunication users in Sri Lanka. Deductive research approach was used for this study and 150 switched respondents between ages 18-55 were selected under convenience sampling method. Both primary and secondary data were used for this study and survey method used to collect most of the primary data. Five independent variables were identified according to the previous literature namely Brand Image, Core service failure, Attraction by competitors, price and Social influence. The data were analyzed using both descriptive statistics and inferential statistics. Data analysis revealed that the brand image had the most impact on brand switching behavior than the other factors. However, all five factors were found significant impact on switching behavior among mobile phone users. Findings of this study provide important implications to the telecommunication operators in their effort to increase their customer base and to retain customers with the organization.
Consumer Buying Behavior of Decorative Paints Industry in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Ubayachandra, E.G.; Mendis, A.S.M.G.
All paint companies today offer complete range of products for consumers as local ventures due to high import tax imposed by the government for importation of paints. On the ground of rapidly increasing demand for the decorative paints in consequence of increase in building, shelter and other governmental and private constructions, the decorative paints industry is competitively growing today. Besides, today this particular industry has become a more profitable one in Sri Lanka. On account of this preferable situation, the Sri Lankan decorative paints companies focus to offer user friendly and environmental friendly decorative products. This evidently shows commitment of the decorative paints companies towards better world. Though it is so, to the preliminary survey conducted it was noted that 95% of market share has been captured by seven companies out of the 60 local paints suppliers. Thus, the focal problem was why such a situation has come about. Of the four objectives included in the study, key purpose was to examine the relationship between purchase intention and purchase behavior of consumers in respect of paints. Consistent with the objectives the research questions were also set. Additionally, a research gap noted from literature review has also been filled up in this study. The research approach employed here is the deductive method and mix of both qualitative and quantitative perspectives were applied. The selected sample consists of Colombo, Kaluthara and Gampaha. Three hypotheses were formulated from respective literature review and better methodological choice was made to get the study systematic. More primary data were associated as this is an empirical in nature and from different documentary evidences secondary data were gathered. Descriptive statistics was used to present data and to analyze data, Correlation analysis was employed. Eventually findings were made and it was concluded that brand image, product quality and price have considerable impact on buying behavior of decorative paints. Accordingly, recommendations were produced. In addition some related researchable areas have also been pointed out at the end of the paper.

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