Symposia & Conferences
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Item The Impact of Consumer Attitude towards Purchase Intention on Green Packaged Products.(Department of Marketing Management, University of Kelaniya, 2017) Sewwandi, H.G.D.M.; Weerasiri, R.A.S.Environmental concern is the newest trend in the markets as a marketing point and at the consumers’ side as well. The extent to which the customers respond to this newest trend is a problematic to the marketers. That problem was the basic for the research. This study attempted to gain knowledge about consumer attitude towards purchase intention on green packaged products in Sri Lanka with special reference to Colombo District. Data collection has been undertaken as an anonymous survey during the week. A total of 100 questionnaires were distributed to consumers. 50 was distributed as online Google form to achieve target group of people between 15 years and 35. Rest 50 was distributed to randomly selected customers who attend to shopping malls in Colombo District to reach above 35 generation. Statistical package for social science (SPSS) 20 was used for statistical analysis and the survey analyzed descriptively using tables, frequencies and percentages. The hypotheses have been tested using Pearson correlation and Regression analysis. Based on literature review customer attitude was related to the factors of Environmental Concern, Knowledge, Trust, Familiarity and Perceived quality. The research results showed that there is positive and significant relationship between factors of Customer attitudes towards purchase intention on Green packaged products in Sri Lanka. Further suggestion were provided by the researcher.Item The Impact of Personal Attitudes on Consumer Purchasing Intention of Foot Bicycles in Western Province Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2016) Gunasekara, M.H.K.; Wijenayake, S.I.At the initial stage researcher has described about the background of the study. Background consists of brief summary about the sales opportunities and promotional strategies in bicycle industry in Sri Lanka. Research problem centered to "To investigate the impact of personal attitudes on consumer purchasing intention of foot bicycle in western province Sri Lanka ". There were researches about the Personal attitudes. However there's no sufficient empirical evidence in Sri Lanka to know whether which attitude impact most to the consumer purchasing intention. The research gap is knows the most affective personal attitude and use it for promotion strategies. Main objective is to identify the impact of personal attitudes of the bicycles on its purchasing intention. Quantitative data analysis techniques are used to test the derived hypotheses of the study. Different data collection methods were used to collect the data such as primary and secondary. Here priority is given to collect the primary data using a questionnaire. In order to gather data for the research, researcher has selected the respondents pertaining to Gampaha and Kelaniya area. Selected sample size was 150 respondents. The findings provides new insights into the bicycle market of Sri Lanka and it provides insights to understand the impact of the eco- friendliness, been a leisure time activity, low cost transport medium and way of doing exercise (characteristics of a bicycle) on consumer purchase decision. Findings show that the most affective attitude is low cost of the bicycle. These findings can be used to improve the performance of the bicycle market of the country.Item Factors Influencing the Intention to Obtain Green Energy Loan(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Adikaram, W.D.R.; Shamil, M.M.The purpose of this study is to identify the factors that affect the intention to acquire green energy systems by professionals in Sri Lanka with the support of financial institutions. The high investment costs, which are captured by subjective and objective proxies, appear to impede the adoption of energy efficient measures, even if these measures are deemed profitable. The lack of capital slows down the adoption of energy efficient measures, primarily for larger investments acquiring green energy systems. Hence, investment subsidies or soft loans (for larger investments) may help accelerate the diffusion of energy efficiency measures in households. Improvements of the awareness of the impact on implementation of self-sufficient green energy applications by individuals for the development of economy and environment in a country like Sri Lanka and its long term benefit for the people. The importance of application of such methods is evident, as though those are in micro financial level the ultimate impact of such activates on the society is very high. The capital investment on green energy methods are very high and hence the consumers in Sri Lanka who are in the upper and the middle level of pyramid market are selected to launch a initial loan scheme for green energy. With the support of the literature review in the field of energy sustainability along with the theory of planned behavior, this study seeks possible methods to implement such loan schemes through the financial institutions.Item 'Employer’s perception on employability skills and attitudes of new graduates’: Qualitative insights from the employer’s in Sri Lanka(Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Galhena, R.D.; Dasanayake, D.H.C.U.K.; Piyasekara, G.M.T.N.; Ranaweera, W.G.K.H.; Samaraweera, P.P.M.; Wickramarathna, U.V.G.A.U.; Wijerathne, W.A.D.M.; Wimalasiri, R.K.H.S.The concept and definition of employability of employees has been discussed for a number of years but there has been a growing interest in graduate employability over the last decade. As the interest in promoting graduate employability has increased numerous studies have produced detailed breakdowns and taxonomies of particular skills and attitudes required to promote graduate employability. The purpose of this research is to identify what skills & attitudes Sri Lankan employers expect from a fresh commerce stream graduates when recruiting to a company. Interview was used as the research method of this study and the sample consist of executive level officers from telecommunication, media, FMCG, finance, accounting, technology, construction sectors. Finally, from this study it was identified that team work, interpersonal skills and planning & organizing skills are the main skills that are highly considered when recruiting a new graduate and positive, loyalty, flexibility, professionalism/ work ethics are the main attitudes that they are highly valued in a graduate.Item Behavioral Intention towards using M-Learning among Higher Educational Students in Sri Lanka(University of Kelaniya, 2014) Perera, M.The proliferation and popularity of mobile phone usage in Sri Lanka has created an untapped potential for educators and organizations. The very recent introduction of mobile learning to the higher education sector of the country is set to exploit much of this opportunity, but there remains some doubt on readiness of students towards this revolutionary distance learning method. This research was focused on increasing the knowledge for the education sector towards understanding of students' intention in accepting and adopting into M-learning as many of the benefits of M-learning has not yet been fully realized in Sri Lanka. Also, the study was also conducted with a view of identifying the factors affecting behavioral intention of higher educational students in Sri Lanka towards M-learning. Based on prior studies, related theories and frameworks four variables were identified in order to assess the behavioral intention of students towards and M-learning system and those were: attitudes, subjective norms, perceived behavioral control and perceived risk. The research approach of the study was deductive discipline and primary data were gathered from a self-administered questionnaire. The relationship between each independent and dependent variables were examined along with the hypotheses developed. The sample size was 200 students who represented four public universities and four other higher educational institutes in Sri Lanka. The results revealed that there were positive relationships between attitudes, subjective norms and perceived behavioral control and behavioral intention while perceived risk demonstrated a negative relationship with the behavioral intention. The study has discussed the findings followed by both descriptive and inferential statistics and based on the findings it is possible to provide recommendations in favor of implementing M-learning systems within the higher educational sector in Sri Lanka.