Symposia & Conferences
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Item IMPACT OF AWARENESS AND USAGE OF E-LEARNING PLATFORMS ON THE ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS IN FACULTY OF MANAGEMENT, UNIVERSITY OF KELANIYA, SRI LANKA(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Nimanthaka, J. A. S.; Welmilla, I.This study investigates the impact of awareness and usage of e-learning platforms on the academic performance of undergraduate students in the Faculty of Management at the University of Kelaniya, Sri Lanka. The research follows a quantitative approach, employing a structured questionnaire to collect data from 303 undergraduate students. The study's objectives include examining how students' awareness of e-learning platforms such as Learning Management Systems (LMS), Zoom, and Microsoft Teams, influences their academic performance as well as assessing the role of usage frequency and convenience in shaping learning outcomes. The methodology involved statistical analyses, including descriptive statistics, reliability and validity tests, and multiple regression analysis. The findings revealed that both awareness and usage significantly impact academic performance, with awareness exhibiting a slightly stronger influence. The results further emphasize the complementary nature of awareness and usage, where students with higher knowledge of e-learning tools tend to utilize them more effectively, leading to improved academic outcomes. The study presents several implications for university administrators, policymakers, and educators. Practical recommendations include increasing training programs, enhancing platform accessibility, and integrating digital tools into the curriculum more effectively. Limitations include the study's focus on a single faculty within one university, which may affect the generalizability of the results. Future research should explore similar relationships in other faculties and institutions, adopt a longitudinal approach, and consider additional moderating factors such as internet accessibility and digital literacy.Item Factors Affecting the Adoption of Mobile Money Payment Systems by Small Business Owners in Colombo District, Sri Lanka(Department of Finance, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Kawshalya, J. M. H.; Samarawickrama, A. J. P.Introduction: The adoption of mobile money payment systems has garnered global interest for its role in promoting financial inclusion and business efficiency. However, in Colombo district, Sri Lanka, small business owners demonstrate limited adoption of these systems. This study explores key factors influencing adoption, including perceived usefulness, ease of use, credibility, cost, awareness, promotions, and facilitating conditions. Methodology: This quantitative study used a structured survey of 387 small business owners in Colombo district, examining factors like perceived usefulness, ease of use, cost, awareness, and facilitating conditions on mobile money adoption. Data analysis involved SPSS with reliability, descriptive, correlation, and regression tests. Findings: The study highlights perceived usefulness and cost as key drivers of mobile money adoption, with awareness and facilitating conditions also influential. Perceived ease of use has a moderate effect, while demographic factors like education, income, and business type moderate these relationships. Conclusion: The findings emphasize the need for targeted initiatives to improve awareness, reduce perceived costs, and enhance the perceived usefulness of mobile money payment systems. Service providers and policymakers can use these insights to develop strategies that address the specific barriers faced by small business owners in Colombo, ultimately fostering greater financial inclusion and digital transformation.Item A Study on Awareness and Positive Attitudes Towards Cryptocurrency Investments Among Millennials in Sri Lanka.(Department of Finance, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Samarasinghe, S. K. S. D.; Herath, H. M. N. P.Introduction: The increasing interest in cryptocurrency investments among millennials has made understanding their awareness and attitudes toward these digital assets crucial. The current study focuses on assessing the influence of impact of awareness and positive attitude on the behaviour of Sri Lankan millennials regarding cryptocurrency investments. Methodology: The research adopted a quantitative-deductive approach, with data gathered through an online questionnaire from 394 Sri Lankan millennials. The independent variables were awareness and attitude, while the dependent variable was investment behavior. Statistical analyses using SPSS were conducted on reliability, descriptive, correlation, and multiple regressions. Findings: Based on the findings, it is evident that both awareness and positive attitudes have a significant influence on cryptocurrency investment behavior. Awareness appears to play a slightly stronger role in shaping investment decisions. The correlation analysis shows strong positive relationships among these variables, supported by inter-correlation, VIF, and Cronbach’s alpha values, which confirm the reliability of the data. Conclusion: The study highlights the need to enhance awareness and foster positive attitudes to promote responsible cryptocurrency investments among millennials. These insights can guide policymakers and educators in developing programs to improve financial literacy and investment decision-making.Item The Impact of Point of Sales Materials on Consumer Purchasing Behavior of Anlene Milk Powder(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Perera, L. S. M.; Perera, G. N. R.In the present business environment, marketers are using different kinds of point of sales materials to achieve the organizational communication goals. Companies spend millions of money on developing and launching point of sales materials campaigns. In Store POSM, Out Store POSM, Special Visibility POSM, and equity Building POSM, are few of the point of sales materials which are adopted to achieve the organizational communication goals. The dealers, store owners/ management’s supports are crucial for these kinds of promotions. This study attempts to measure the effect of point of sales materials adopted in marketing campaigns on consumer buying behaviour with reference to Anlene skimmed milk Powder. In this exercise the researcher has given his concern for the purpose, objectives or expected outcome of each point of sales material. E.g. Equity Building POSM (Dealer board, Hoarding) – brand recall, brand awareness etc. For this purpose, 114 respondents were selected by using multi stage mix sampling method. The data analysis covered correlation & regression by using the version 20.0 of SPSS package. Results revealed that point of sales materials and consumer Purchasing behaviour are positively correlated.Item Factors Influencing the Usage of Credit Cards: With Special Reference to Customers in Private and Government Banks in Sri Lanka(Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Ishara, D.P.A.; Karunarathne, W.V.A.D.The credit card has developed into one of the most accepted, convenient and profitable financial products around the world. Many of consumers and merchants in the world accept it as a routine means of payment for all variability of products and services. This study is a quantitative research aimed to recognize the factors affecting for usage of credit cards with special reference to Private and Government banks in Sri Lanka. Researcher selected 200 credit card holders among selected five banks as the sample and mainly used the primary data for this study. Primary data was gathered from structured questionnaires. Data were evaluated through descriptive statistics, correlation analysis and multiple regression analysis. According to the results of the study, awareness, cost, credit limit and socio psycho attitudes was found to be significantly influence on credit card usage. Bank functions are not significantly influence on credit card usage. Awareness was the highly influential factor for usage of credit cards. This research will be helpful for the credit card issuing banks to design marketing and promotional strategies in order to progress their credit card portfolio as well as obtaining high portion in the credit card market.Item Awareness on ICT Components among Grama Niladhari Officers in the Western Province, Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Dias, K.S.N.; Abeygunawardana, R.A.B.This paper presents the results of Analysis of ICT Awareness among Grama Niladhari Officers (GNO) in Western Province, Sri Lanka. The GNO is the focal point for all Government administrative work with Home Affairs. Therefore, it is useful for them to have better ICT knowledge. The main objective of the study is to identify the awareness of ICT in GNOs. A Sample of 335 were selected from a total of 2,497 GNOs via stratified random sampling techniques. The data were collected via face-to-face interviews and the postal method. Though the exploratory analysis it was found that their level of awareness was high on: Computer, Internet and Emailing and Printer, but proficiency low on Tab, Multimedia, Projector and Scanner. Finally, it can be conclude that ICT components should be popularized among GNOs and their employers should improve socio-economic status and ICT knowledge perceptions of GNOs.Item The Impact of Brand Loyalty on Buying Behavior of Consumers of LED Television (Case Study to Philips LED TV)(University of Kelaniya, 2014) Ravindra, P.; Kumarapeli, K.The attempt of this study is to examine the impact of the brand loyalty generates on consumers buying behavior especially concerning to LED television. Hence, the purpose of the study is to determine the factors contribute to construct brand loyalty in the minds of consumers and to what extent they influence on consumers‟ buying decision towards LED televisions. The researcher initiates the study in finding relevant literature with regard to the brand loyalty and consumer buying behavior. Based on that literature, the conceptual framework is developed and examined during the study taking the variables from the available literature. The factors such as brand awareness, brand image, perceived quality and company reputation and consumers‟ buying decision are the main variables investigated in the current study. The research methodology mainly focused on gathering primary data using a questionnaire. The analysis of primary data allowed the researcher to examine the hypotheses developed based on the variables identified as main contributory factors in constructing brand loyalty which influence the buying decision of the consumers. The conclusions of the study suggest that there are statistically significant relationship exist between the identified variables and consumers‟ buying decision. Therefore, the recommendations are given by the researcher to increase effectiveness of factors affecting in constructing the brand loyalty towards the selected LED television brand.Item Adoption of JIT System in Tire Industry in Sri Lanka(University of Kelaniya, 2014) Ubayachandra, E.G.; Rathnasooriya, W.A.S.; Weerabahu, W.M.H.P.This research paper aims to explore and understand the contextual factors that have significant impact on the use of innovative manufacturing practice like Just-In-Time (JIT) in the tyre industry. This system is used to replace the implementation of JIT method in tyre manufacturing industry instead of employing more labor because the other competitive tyre manufacturing industries have practiced this method and they have come to a higher profitable level. The tyre industry profitability has been eroded by rising labor cost, increasing number of rivals and constantly changing customer demand. Many manufacturing firms have looked into innovative manufacturing systems to remain profitable. As a result, transforming business by implementing new manufacturing practices has been applied. JIT) production system represents one such new technology. The sole problem addressed in what factors affecting the adoption of Just-In-Time (JIT) system in Sri Lankan tyre industry. However, it is unclear what the necessary step might be, and what type of factors have significantly impact on the use of JIT system as a whole. This will be an interpretive research study using quantitative and qualitative data collection techniques. A preliminary conceptual model has been developed based on literature review and relevant theories were guided to carry out the research.