Symposia & Conferences
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Item The Impact of Knowledge Sharing on Individual Work Performance: A Study among Baby-Boomers and Generation Y Managerial Level Employees in ABC (Pvt) Limited(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Perera, G. L. A.; Sangarandeniya, Y. M. S. W. V.The purpose of this study is to find the impact of knowledge sharing on individual work performance and find the difference in the impact of knowledge sharing impact on individual work performance between generation y and baby boomers. The survey data were collected from 97 executive and above employees in ABC (Pvt.) Ltd. Company, in printing media sector, Sri Lanka. Standard questionnaires were used to collect data from the sample and correlation analysis and regression analysis were used to assess the research model. The results of the study indicate that the knowledge sharing has a significant positive impact on individual work performance. Further, Employees in baby boomer generation have a greater impact of knowledge sharing on individual work performance than Generation Y employees. Therefore, finally the results revealed that there is a significant difference between baby boomers’ impact of knowledge sharing on individual work performance and Generation Y employees’ impact of knowledge sharing on individual work performanceItem The Product Attributes That Influence the Smart Phone Buying Decision of Young People (Generation Y) In Sri Lanka.(Department of Marketing Management, University of Kelaniya, 2016) Nilukamal, I.L.T.; Gayathree, D.A.G.P.K.The mobile phone industry is one of the fastest growing industries in the world. The first major transformation occurred in 2002 with buildup of the first color screen and then they introduce multimedia mobile phone during 2004-2006. Between 2000 and 2013, the number of mobile phones in use world-wide grew from fewer than 1 billion to around 9 billion. Finally the birth of smart phone started in 2007 by Nokia. From 2007 to 2010, there are more than 300,000 of mobile apps being developed. It is important for mobile phones companies to attract Generation Y customers with new technologies and designs, and make profit from them by creating good buying decision. The aim of the research is to analyze whether the product attributes of individuals affect the purchasing decision when a customer is going to purchase Smartphones. As such the problem statement can be built up as: “What are the product attributes that influence the Smart phone buying decision of young people (Generation Y) in Sri Lanka” The conceptual framework and the methodology of the study are explained for the variables identified through literature and through discussions with professionals of the smartphone and Smartphone service providing companies are presented in a manner that can be tested empirically. According to the study done by the researcher, we can clearly see that the customers consider the Purchasing Decision factors. Under the Independent variable, affect Smartphone purchasing decision & users consider about the Brand Image, product convenience, Product Price, Product features, Social Influence of the Smartphone. When we conclude on this variable effect of the Smartphone purchasing decision is considered the most important among the smartphone purchaser.Item Perception towards Organic Foods: A Qualitative Approach to Y Generation in Colombo Gampaha Districts in Sri Lanka(Department of Marketing Management, University of Kelaniya, 2016) Fernando, K.G.N.; Gunawardana, H.M.R.S.S.The main purpose of this study is to investigate the perception among young generation in Colombo and Gampaha district of Sri Lanka on organic foods. Mainly it explored the positive and negative beliefs and attitudes towards organic food choices, purchase behavior and consumption values. Total of 20 depth interviews were conducted among 20 males and females who have at least occasionally bought or consumed organic foods and respondents who have not bought and consumed organic foods within last three months by applying quota & snowball sampling techniques. The respondents were mainly chosen from Colombo and Gampaha districts representing A, B and C categories of Socio Economic Class. A means-end chain value map was then constructed showing attributes, consequences and values pertaining to purchasing of organic foods using Atlas.ti software. The key trigger for purchasing organic food products was “health benefits” and the major barriers which hinder purchasing organic foods were “consumers’ inadequate knowledge about organic foods”, the “high price” and the “limited availability”. Hence enlightening consumers about the exclusive traits of organic production methods, the benefits of consuming organic foods and increasing availability at affordable prices help to develop the market for organic food products. This study is limited to Colombo and Gampaha districts in western province in Sri Lanka and attention should be given on generalization of findings. Yet, this study fills the gaps in qualitative research environment of organic food consumption environment in Sri Lanka.Item Career Expectations of Generation Y: Case of Management Undergraduates of National Universities in Sri Lanka(Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Fernando, K.H.K.; Gamage, P.N.The main purpose of this study is to identify the main career expectations characterized in Management Undergraduates of Generation Y in the Sri Lankan context based on final year undergraduates of three major Management Faculties in Sri Lanka. Further, the research tries to compare the findings with western world findings to see whether there is a similarity of career expectations between Sri Lankan Generation Y and Western world’s Generation Y. Present Study was done using a convenient sample of 100 undergraduates of three major Management faculties: University of Sri Jayewardenepura, University of Colombo and University of Kelaniya. A questionnaire designed by the author associating Broadbridge, Maxwell, & Ogden (2007) work which summarizes an array of Generation Y career expectations under four categories found in the popular researches those had been carried out till 2007 was used to collect data from a stratified random sample. The findings of the current research shows that career expectations of Management Undergraduates of Sri Lankan Y Generation have both similarities and differences compared to the generalized career expectations found in Broadbridge et al. (2007) work. And the findings did not show substantial differences with respect to gender but researcher showed that there is a significant difference of career expectations based on their upbringing stages of lives and the professional qualifications. Future research must focus in doing an exploratory study based on pure Sri Lankan sources without associating European famous researches to identify whether there are especial expectations inherent to Sri Lankan Y generation those have not been highlighted in European studies. And it is suggested that similar researches should be done using more heterogeneous Generation Y samples and using larger samples to see if the outcomes change.Item Perception of Generation Y towards Organic Foods in Sri Lanka: A Case of Individuals in Colombo District(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Fernando, K.G.N.; Gunawardana, H.M.R.S.S.This study designed to understand the perception of Y generation towards organic foods available in the Sri Lankan environment. Mainly it explored the positive and negative beliefs and attitudes of Y generation towards organic food choices. Total of 20 depth interviews were carried out by selecting mix of male and female participants who have at least occasionally bought or consume organic foods and respondents who have never bought and consumer organic foods within last three months by applying convenient sampling technique to represent the Colombo district. Insights obtained from interviews were subjected to analysis with the help of software tools and revealed the attributes, consequence and values pertaining to the purchasing of organic foods. The key trigger for purchasing organic food have been attributed to expected health benefits and the respondents who have bought organic food products were inclined to have a higher educational level. The major barriers to purchasing organic food products were inadequate knowledge of consumers on organic foods and high price with limited availability. Hence enlightening consumers about exclusive traits of organic production methods, benefits that they can get from consuming organic foods and increasing availability of affordable are required to market the products. Nevertheless, this study was limited to Colombo district and hence it may not give a fair view about the researched topic with regards to the situation of the country as a whole.