Symposia & Conferences

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    MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017
    (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Prabhakar, G.
    Small and Medium enterprise (SME’s) play a vital role for the growth of Indian economy by contributing 45% of industrial output, 40% of exports, employing 60 million people, create 1.3 million jobs every year and produce more than 8000 quality products for the Indian and international markets (CIMSME- Chamber of Indian Micro, Small and Medium Enterprises). Non-availability of suitable technology and ineffective marketing strategies are major problems with respect to marketing of MSME products in India as well as outside India. The paper examines the reasons for the failure of overcoming these problems years together and investigates the ways and means to overcome it with present marketing opportunities and technology. Study initiative plans by the government to strengthen the marketing channels for MSME sector in India. Present opportunities to adopt new era of marketing strategies and sources of improving strength in marketing sector by MSME’s in India.
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    Factors Influencing the Usage of Credit Cards: With Special Reference to Customers in Private and Government Banks in Sri Lanka
    (Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Ishara, D.P.A.; Karunarathne, W.V.A.D.
    The credit card has developed into one of the most accepted, convenient and profitable financial products around the world. Many of consumers and merchants in the world accept it as a routine means of payment for all variability of products and services. This study is a quantitative research aimed to recognize the factors affecting for usage of credit cards with special reference to Private and Government banks in Sri Lanka. Researcher selected 200 credit card holders among selected five banks as the sample and mainly used the primary data for this study. Primary data was gathered from structured questionnaires. Data were evaluated through descriptive statistics, correlation analysis and multiple regression analysis. According to the results of the study, awareness, cost, credit limit and socio psycho attitudes was found to be significantly influence on credit card usage. Bank functions are not significantly influence on credit card usage. Awareness was the highly influential factor for usage of credit cards. This research will be helpful for the credit card issuing banks to design marketing and promotional strategies in order to progress their credit card portfolio as well as obtaining high portion in the credit card market.
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    The Impact of Marketing Strategies and Behavior of Small and Medium Enterprises on their Business Growth
    (2010) Gajanayake, R.
    As per the scholars, the economic growth of developing countries can be sustained by the expansion of private sector, as they are the engine of growth. According to the previous studies it has been observed that the SMEs have become a crucial segment and a major section of private sector in developing countries consists of SMEs. As such, it is important to accelerate the growth of SMEs in order to gain sustainable development in the country. But, according to the past research studies there is a high failure rate of SMEs in Sri Lanka. According to the literature, there are several reasons affect for this high failure rate. Implementation of the correct strategies and the behavior of entrepreneurs are important factors to be considered for the growth of SMEs. As per the white paper 2002, the implementations of the correct marketing strategies are vital factor for the growth of SMEs. Therefore the problem centered in this research was to identify the impact of marketing strategies and behavior of SMEs on their business growth in Sri Lanka. This study was based on secondary and primary data. Primary data was collected through the method of sample survey and for this purpose a structured questionnaire was used as the research instrument. Data was gathered by the sample of 100 entrepreneurs in Gampaha district who were engaged in the manufacturing sector.Both descriptive statistics and inferential statistics such as correlation, and partial correlation were applied through SPSS to test the validity of formulated hypotheses. The findings revealed that there was no significant impact of marketing strategies on their business growth. Moreover, there was no impact of the behavior of the entrepreneurs and the business growth.