Symposia & Conferences

Permanent URI for this communityhttp://repository.kln.ac.lk/handle/123456789/10216

Browse

Subject: search.filters.subject.Online Shopping

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Purchasing Intention towards Online Shopping: with special reference to M-shopping in Sri Lanka.
    (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Gallage, P.M.; Gayathree, D.A.G.P.K.
    Expansion of globalization era impacts to revolution of electronic marketing. Online shopping is use e-commerce technology for better marketing performance. Online shopping industry rapidly change because of it works with technology. Therefore, the researcher decided to study purchasing intention toward online shopping with special reference to m-shopping. The population selected for the research is Sri Lanka and research narrowed down to Gampaha and Colombo districts in Sri Lanka. The sample size selected for this research study is 150 and researcher has used convenience sampling technique. Researcher findings indicated that among four factors selected for this research the most influencing and attractive factor for m-shopping in Sri Lanka is convenience, website design and features the second most influencing factor and thirdly security. Result have also showed that time saving is not much influencing factor for m-shopping in Sri Lanka. The findings revealed that the youngsters are highly engaged with the online shopping and elderly people are not so keen to shop online. Further, average income holders are more like to do online shopping than higher income holders.
  • Thumbnail Image
    Item
    Impact of Perceived Web Site Quality on Consumer Buying Intention: Online Retail Consumers in Colombo District
    (Department of Marketing Management, University of Kelaniya, 2016) Wijethunga, K.D.S.K.; Gunawardana, H.M.R.S.S.
    Main purpose of this study is to investigate the perceived web site quality of the online retailers on consumers purchase intention in Sri Lanka. Literature review identified five dimensions namely web site performance, access, sensation, and security and user interface information as web site quality dimensions. This study adopted quantitative research approach to test the relationship between the e-retailer’s site quality and purchase intention. Total of 175 respondents who are in Colombo district in Sri Lanka approached through convenient sampling method and questionnaire was developed to collect the data. Descriptive statistics followed by correlation analysis and regression analysis have been adopted to test the formulated hypothesis. Analysis shows the significant relationship between quality factors and purchase intention and finally regression analysis shows the significant impact of quality dimensions on purchase intention. However, this study limited to Colombo district and therefore generalization of the findings to the larger context has limitations.