Symposia & Conferences
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Item Impact of Sustainable Event Practices in Attracting Attendees to Research Conference Events in Sri Lanka(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Sarathchandra, W. A. G. S.; Gunawardane, W. A. D. N. R.The event industry in Sri Lanka plays a significant role in the national economy and cultural representation, with research conferences being a pivotal segment. However, the increasing global emphasis on sustainability necessitates the adoption of economically, environmentally and socially responsible practices to enhance attendee attraction and event success. This study will explore the influence of sustainable event practices in attracting attendees to research conferences in Sri Lanka. It aims to address gaps in existing literature by providing localised insights into the implementation and effectiveness of these practices. The study applies a deductive reasoning framework to examine specific hypotheses about the influence of sustainable event practices on attendance attractiveness. The quantitative method is used to collect primary data among academics and professionals who attended the research conferences through a questionnaire, sample consists of 300 individuals from academia and industry who attended research conferences, The implications of this study are multifaceted. Theoretically, it enhances the understanding of how sustainable practices influence attendee attraction at academic and research conferences. The findings align with prior studies and underscore the importance of integrating sustainability principles into event planning to engage eco-conscious attendees. Practically, this study depicts the need for the implementation of energy-efficient solutions, effective methods of waste management, and transportation systems that support a sustainable environmentItem Impact of Below-The-Line (BTL) Tools on Investor Behaviour toward Green Investment: A Study in Sri Lanka(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2025) Maduwanthi, M. L. P. T.; Patabendige, S. S. J.; Dharmawardane, M. N. S. H.This study examines the impact of Below-The-Line (BTL) marketing tools on investor behaviour towards green investments in Sri Lanka, focusing on targeted strategies such as social media, direct marketing, sponsorship, and public relations. By highlighting personalised communication, BTL tools are designed to influence specific investor groups, thereby driving greater engagement with sustainable financial products. Green investments are increasingly important in addressing global challenges such as climate change, resource scarcity, and promoting sustainable practices. In this context, understanding the role of BTL tools is crucial on increasing investment in environmentally friendly and socially responsible projects. The research adopts a quantitative approach, using a structured questionnaire distributed among a sample of diverse investors in Sri Lanka to identify how BTL strategies shape their behaviour. The data collected was analysed to assess the relationships between key variables such as emotional appeal, trust, and perceived value. The findings show that there is a strong positive correlation between the use of BTL tools and interest in green investments. Social media stands out as a very effective tool for generating awareness, especially among the younger investor demographic. Direct marketing further strengthens the connection between investors and sustainable financial products by providing personalised content and clear communication. Sponsorship and public relations are complementary in building trust and credibility, especially through engagement with ethical causes and initiatives. Despite its significant findings, the study is subjected to limitations. Firstly, it focuses only on the Western Province of Sri Lanka, which limits the generalisability of its findings to other geographical regions. Potential biasness in survey responses driven by limited awareness of green investments or personal beliefs may also affect the reliability of the data. Differences in technology use across regions further limit the broad applicability of the study’s recommendations. The findings of this study offer transformative implications for financial institutions, policymakers, and marketers, filling a critical gap in the literature on the application of Below-the-Line (BTL) tools in green investment promotion. While existing research often highlights generic strategies, this study emphasises the necessity of tailoring BTL tools to align with Sri Lanka’s unique socio-cultural and economic dynamics. Financial institutions can leverage these insights to implement culturally and demographically relevant campaigns that directly address investor-specific challenges, such as limited awareness and risk perception. For policymakers, these results support the development of awareness programs that not only align with national sustainability goals but also connect deeply with local investor behaviour, fostering greater participation in green finance initiatives. Unlike previous studies, this research underscores the importance of personalisation, transparency, and emotional appeal in BTL strategies to build trust and enhance motivation among investors. Moreover, by integrating sponsorship and digital platforms with offline marketing, financial institutions can effectively fill the gaps in engagement and communication highlighted in past literature. Future research should explore the scalability of these findings in diverse international contexts, enabling a broader understanding of how customised BTL approaches can drive sustainable investment behaviour across markets.Item Impact of Buyer-Supplier Relationship in Supply Chain Viability and Performance in the Apparel Industry: Evidence from Multi-Mediation Model(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Wickramaarachchi, W.N.T.L.; Herath, R.In today's interconnected business landscape, no company can operate in isolation. Therefore, collaborative buyer-supplier relationships have become essential for sustaining and maintaining competitiveness. This has elevated the supply chain as a critical tool for strategy and competition. However, continuous natural disasters and pandemics have disrupted global supply chains, sparking interest in the concept of supply chain viability; the ability to adapt, survive and maintain performance over the long term in a changing environment. Consequently, the apparel industry which has been the largest gross export earner since 1986 faces variety of challenges throughout the value chain as they rely heavily on complex supply chains that span the globe. Moreover, continuous disruptions to the supply chain due to global as well as local incidents like COVID-19 epidemic, Israel-Hamas conflict, Houthi rebels’ issues in Red Sea, conflict between Russia and Ukraine, disputes between China-Thailand; India-Pakistan; South Korea-North Korea and China-USA over trade policies and territorial claims, Easter Sunday attack in Sri Lanka 2019, the political- economic upheavals (ARAGALAYA) from 2021 to 2022 and bankruptcy of Sri Lankan economy evident above issues go beyond the existing state of the art in supply chain viability dimensions like resilience, sustainability and agility as they cannot be resolved individually within each of these perspectives and require integrated frameworks and extension support like buyer-supplier relationships to perform and sustain in disrupted environment. Therefore, this study will build theoretical model based on Dynamic Capability Approach (DCA) and Network Theory (NT). The study will assess the hypotheses using partial least square-based structural equation modelling with data from all available Export garment factories (72) in Sri Lanka. The findings of this study will offer actionable recommendations for industry practitioners on how to build and maintain strong buyer-supplier relationships that contribute to achieving supply chain viability and enhancing supply chain performance in a disrupted environment.Item The Impact of Green Human Resource Management towards the Career Development of Employees: A Study of Frontline Employees in the Hotel Industry Sri Lanka(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Upamali, D. P. F.; Dharshani, R. K. N. D.This study investigates the impact of green human resource management on career development of the employees of the Hotel and Tourism Industry in Sri Lanka. Data were collected from the randomly selected Green Hotels’ front line employees in Matale and Dambulla areas in Sri Lanka using a questionnaire. A quantitative methods were used to analyze data. The results revealed that there is a positive moderate impact of Green HRM on career development of front line employees. There are many other factors which can affect the career development of employees such as personality, education, culture and job performance. This study also sought to determine the Green HRM practices of the hotel and tourism industry in Sri Lanka. It was evident from the sustainability policies obtained from the hotels which was selected for the data collection processItem An Integrated Model for Green Computing towards Sustainability(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Jayarathna, B.C.P.The concept of Green Computing is widely taken into consideration by both local and global computing industry due to serious environmental issues such as global warming, high energy consumption, and e- waste. Thus the global community strongly believe that Green computing contributes to solve these environmental issues and achieve sustainability. However it is doubtful that, does green computing really contributes sustainability since there are lack of scholarly evidence. Therefore this study aims to propose an integrated model for green computing towards sustainability in order to identify how green computing contributes to achieve sustainability. In that model green computing is recognized as four major stages as Green design, Green manufacturing, Green use and Green disposal while sustainability is indicated with three major aspects as economic, environment and social performance. Since there are some vacuum of experimental research in the field of green computing towards sustainability and the existing studies were more focused on only environmental impact of green computing rather balancing all three dimensions of sustainability, the researcher concludes that proposed model will be more reasonably addressed the sustainability in the field of green computing by addressing all three aspects of sustainability including environment, social and economicItem The Next Generation of Balanced Scorecard.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Askarany, D.Balanced Scorecard (BSC) is one of the most talked about performance measurement systems of the past three decades which focuses on both financial/finance and none financial perspectives of organizations. So, it is an important topic to be discussed in the field of finance in related to any region including China. Since its first introduction in 1990,s, there have been some important changes to promote and facilitate its adoption in practice such as the introduction of the Second Generation and the Third Generation of Balanced Scorecard. However, many current and potential adopters of the BSC are not convinced that the technique is able to present a comprehensive picture of organizations’ performance. This paper is aiming to address some of the shortcomings of the BSC in practice and provide some suggestions for its improvement which can be called the next generation of the balanced scorecard.Item ASSESSING SUSTAINABILITY IN FAMILY BUSINESSES IN SRI LANKA THROUGH AN EFFECTIVE ENTREPRENEURIAL PROCESS LIFECYCLE.(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Hespen, C.; Neelawala, P.In the current dynamic and highly unpredictable market entrepreneurship is a highly sort after subject in the industry. As entrepreneurs are responsible for job creation it is vital to understand the involvement of family and kinship in the organizations development. To do this the many factors that influence the entrepreneurial process must be identified and a relationship must be identified in the entrepreneurial lifecycle. This research was conducted in order to identify the involvement of family during the entrepreneurial lifecycle and how this creates sustainability of the organization. This study is done in order to bridge the knowledge gap in Sri Lanka regarding entrepreneurship and provides an understanding of family oriented entrepreneurial firms to further generations. In order to carry out this research the author uses the qualitative method and an induction approach. This will be done through interviews that are conducted on open ended questions from different family oriented entrepreneurs.Item Determinants of Financial Performance in Micro Finance Institutions of Sri Lanka(Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Sudharika, W.P.A.; Madurapperuma, M.W.Financial sector plays a key role in the economic development. It is generally agreed that a strong and healthy banking system is a prerequisite for sustainable economic growth. Financial sector includes mainly the banking system and the microfinance institutions in the country. Microfinance promises to reduce poverty. To achieve this amazing objective Microfinance institutions have to developed strong enough in financial performance because donor constancy is not a given. Thus the question is: In what extent the MFIspecific, industry-specific and macroeconomic factors determinants the Sri Lankan micro finance industry financial performance from the period 2010- 2015. The study was based on a six years secondary data obtained from annual reports. Regarding the explanatory variables, operational efficiency ratio, debt to equity ratio and capital assets ratio affect MFIs financial performance significantly. The outcome of the study shows that GDP growth rate and the debt equity ratio have positive relationship. But GDP growth rate statistically insignificant effect on their financial performance. The capital assets ratio, debt equity ratio and operational efficiency ratio have statically significant. The Sri Lankan MFIs policy makers and managers should give high concern to the expense management and also the government and policy makers should work combining both poverty decrease and financial self- sufficiency of MFIs. And also MFIs have to emulate profit-making banking performs by effecting a sound financial management and good managerial governance to assure their financial performance and in the long run sustainability.Item Factors Influencing Green IT Adoption in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Kawshala, B.A.H.In recent decades, environmental sustainability had become a hot topic being discussed by academicians and practitioners. The increase of environmental problems such as pollution, global warming, scarcity of foods, depletion of natural resources and solid waste had drawn attention from governments sector, communities as well as business organizations. Hence, going green is the latest approach that emphasized. Green Information Technology (IT) is part of the effort by business organizations to be green. This study aims to investigate factors influencing green IT adoption by Audit & IT firms in Sri Lanka. As well as an understanding of the determinant factors is essential for practitioners to best implement green practices. In attaining the study objectives, using random sampling method a quantitative approach was used by distributing survey questionnaire to randomly 100 sampled Audit & IT firms in Sri Lanka. The findings from this study serve as guideline for top management to understand factors that motivate organizations to invest in green IT. This study is also useful for researchers to further investigate on other drivers, values and antecedents of green IT.Item Factors Influencing the Intention to Obtain Green Energy Loan(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Adikaram, W.D.R.; Shamil, M.M.The purpose of this study is to identify the factors that affect the intention to acquire green energy systems by professionals in Sri Lanka with the support of financial institutions. The high investment costs, which are captured by subjective and objective proxies, appear to impede the adoption of energy efficient measures, even if these measures are deemed profitable. The lack of capital slows down the adoption of energy efficient measures, primarily for larger investments acquiring green energy systems. Hence, investment subsidies or soft loans (for larger investments) may help accelerate the diffusion of energy efficiency measures in households. Improvements of the awareness of the impact on implementation of self-sufficient green energy applications by individuals for the development of economy and environment in a country like Sri Lanka and its long term benefit for the people. The importance of application of such methods is evident, as though those are in micro financial level the ultimate impact of such activates on the society is very high. The capital investment on green energy methods are very high and hence the consumers in Sri Lanka who are in the upper and the middle level of pyramid market are selected to launch a initial loan scheme for green energy. With the support of the literature review in the field of energy sustainability along with the theory of planned behavior, this study seeks possible methods to implement such loan schemes through the financial institutions.