Symposia & Conferences

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Impact of Green Loans on Financial Performance: Evidence from Sri Lankan Licensed Commercial Banks
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Senevirathne E.W.D.P.B.; Dissanayake D.M.U.H.; Jethusan J.
To examine the impact of Green Loans on the Financial Performance, through examining the complex relationship between green credit and the financial performance of licensed commercial banks. This study includes ten private sector banks and two public sector banks for the period 2015 to 2022. Financial performance measured using Return on Assets (ROA) and Return on Equity (ROE). Regression analysis through two models for ROA and ROE were used for analyzing the acquired data and in addition normality test, hausman test and interdependency test were performed. As there are several articles on green banking concept and how its impact on financial and non-financial performances, this study investigates the relationship between green loans and financial performance, and the impact of green loans and financial performance. Although the previous literatures’ results are inconclusive, this research study shows that there is a significant negative impact of Green Loans on the Financial Performance of the Licensed Commercial Banks in Sri Lanka. This research navigates the complex landscape of green loans and their impact on the financial performance of Sri Lankan banking sector, providing nuanced insights into both academic discourse and practical decision-making in the financial sector.
CONSUMER ATTITUDE TOWARDS SUSTAINABILITY: A CHALLENGE OR AN OPPORTUNITY FOR GREEN MARKETING.
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Karunarathne, M.S.
Industries navigating from anthropocentric to eco-centric approach accentuate the contribution of Green Marketing towards sustainable development. The concept of Green Marketing is more towards altruism, since it comprises a pool of activities including product modification, packaging changes, modifying advertising and changes to the production process intended to satisfy human needs and wants, causing minimal detriment to the natural environment (Polonsky, 1994). However in the past many researchers identified consumer attitude in developing countries as a key challenge for effective Green Marketing strategy implementation. Since nowadays geographical boundaries do not have a pivotal influence on varying human perceptions as a result of globalization and its resultant interconnections, through this conceptual paper the author pinpoints consumer attitude in developing countries as an evolving opportunity to pursue Green Marketing within a company. Moreover, The Sustainability Imperative 2015, by Nielsen Company clearly depicts that 66% of consumers are now willing to pay more for sustainable brands and when compared to developed countries, consumers in developing countries pay more attention to sustainability due to the everyday challenges they face. Having identifying this drastic attitude change, the author indicates that the attitude of customers in developing countries is rather a dire opportunity, not a challenge for marketers. Thus, the paper finds that the companies in developing countries should establish solid Green Marketing strategies to ensure their long term survival. The research is based on text books and journal articles written on Green Marketing, Consumer Attitudes and Sustainability. Where necessary, reference will be made to research publications by leading corporate research firms.
The Role of Women Entrepreneurs in Establishing a Sustainable Development in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Ambepitiya, K.R.
Woman has become a significant role in the economic development of any country. They contribute and support the economy extensively is different ways of being employed in different sectors. There are many women running successful businesses and some of them are very successful with entrepreneurial skills. It is a known fact that now many successful and world’s enormous enterprises are owned and run by women. Many of them are actual or potential owners of trademarks, service marks, trade name as well as of industrial designs, patents and copyright. In developing countries some women are running small enterprises and many cooperatives that are proving so successful. Women entrepreneurs in both developed and developing countries are, socially powerful in education and making a positive impact to the society. It is important to study how women in business and their skills can be utilized in order to achieve a sustainable economy for Sri Lanka. The objectives of this study have scattered in the study of women entrepreneurs to a sustainable economy, social system, and ecology. A descriptive research methodology is used for this study and administered to a selected sample from a specific population included with women in businesses and executives who are from private and public sector offices. The study consists of six month duration which uses a questionnaire as the survey instrument. Using the survey, it has resulted significantly the women entrepreneurs can be positioned to play an important role in promoting sustainable practices in economics, social system and ecology, to result a sustainable development. The researcher concludes the study by observing the positive effect on the economy and the development, the Women entrepreneurship is a key to the developing world to promote sustainable practices in business.

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