THE IMPACT OF CAREER DEVELOPMENT OPPORTUNITIES ON EMPLOYEE RETENTION AMONG NON-EXECUTIVE EMPLOYEES OF THE ABC COMPANY IN WESTERN PROVINCE

Abstract

The purpose of this research is to identify the impact of career development opportunities on employee retention among non-executive employees of the ABC company in the Western province of Sri Lanka. Currently, the employees are interested in something more than the remuneration package. The availability of enhancing their competencies by career development is a debatable topic at present. Concern about career development opportunities is high in most western countries. But when it comes to the Sri Lankan context, it has been observed that only a few companies do follow these practices.

The study was cross-sectional, and the data was collected from 139 non-executive employees of a selected company in Western province using a random sampling method. Primary data collection was done through a questionnaire. The data collected was analyzed using univariate and bivariate methods through Statistical Package for Social Science (SPSS), version 20.0. This study found that career development opportunities have a significant impact on employee retention among non-executive employees of selected company in the Western province of Sri Lanka. In accordance with the regression analysis, it was proved that there is a positive impact of the dimensions of career development opportunities on employee retention. It is concluded that career development opportunities have a positive effect on employee retention among non-executive employees in the Western province of Sri Lanka. Further, this study supports filling the existing theoretical and practical gap and is helpful to the top management of organizations to understand the importance of career development opportunities and employee retention.