The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality

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dc.contributor.authorDissanayake, D.M.R.
dc.contributor.authorAmarasinghe, N.M.
dc.contributor.authorWeerasiri, R.A.S.
dc.date.accessioned2016-11-09T06:51:37Z
dc.date.available2016-11-09T06:51:37Z
dc.date.issued2016
dc.identifier.citationDissanayake, D.M.R., Amarasinghe, N.M. and Weerasiri, R.A.S. 2016. The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality. 1st Interdisciplinary Conference of Management Researches - ICMR 2016, Faculty of Management Studies, Sabaragamuwa University of Si Lanka. 10th - 11th August 2016.en_US
dc.identifier.uri
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/14980
dc.language.isoenen_US
dc.publisherSabaragamuwa University of Si Lankaen_US
dc.subjectAttractivenessen_US
dc.subjecteffectiveness of endorsmenten_US
dc.titleThe Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personalityen_US
dc.typeArticleen_US

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