IMPACT OF ARTIFICIAL INTELLIGENCE USAGE ON THE EFFICIENCY OF HUMAN RESOURCE MANAGEMENT PRACTICES IN THE IT SECTOR IN WESTERN PROVINCE

Abstract

Human resource management (HRM) has received a lot of attention worldwide. Artificial intelligence (AI) integration has transformed traditional human resource practices into more efficient and strategic processes. In Sri Lanka's IT sector, particularly in the Western Province, the adoption of AI-driven solutions has become increasingly important in improving the efficiency of HRM practices. This research investigates the impact of AI usage on the efficiency of HRM practices, focusing on three key areas: AI for recruitment, AI for performance management, and AI for training and development.

The research problem addressed in this study is ‘what is the impact of AI usage on the efficiency of HRM practices in the IT sector in the Western Province?’. The research aims to examine the impact of AI-driven recruitment on HRM efficiency, assess how AI-based performance management contributes to better HR outcomes, and assess the role of AI in improving training and development efficiency.

A structured questionnaire was distributed to 100 HR professionals in the IT sector in Western province, and 80 responses were collected. The constructs were measured with validated instruments, ensuring reliability and accuracy. SPSS statistical software was used to analyse the collected data in order to achieve the research objectives.

The findings show that AI applications for recruitment, performance management, and training and development have a highly significant impact on the efficiency of human resource management practices in the IT sector. These findings highlight AI's potential to revolutionize HR operations, allowing organizations to achieve better results and maintain a competitive advantage in an evolving business.