Impact of User Perceptions on Sharing Intentions in Sri Lanka's Transportation Sector: An Analysis of Risk, Convenience, Practicality, and Value

Abstract

This research examines how perceived risk, convenience, practicality, and value impact ride-sharing intention in Sri Lanka's Western Province. It employs a deductive approach, utilizing surveys and quantitative analysis. The study focuses on ride-sharing service users in Sri Lanka, with a sample size of 884 determined through simple random sampling. Data was collected via self-administered printed questionnaires, with 900 responses received. However, only 884 responses were considered for analysis due to incomplete or biased questionnaires. SPSS version 26.0 was used to conduct the statistical analysis. The results highlight the significant influence of sharing intention on users' perceptions, emphasizing that user perceptions are pivotal in shaping ride-sharing intention. Hypothesis testing revealed a negative correlation between perceived risk and sharing intention. Parametric tests, including correlation and multiple linear regressions, upheld these findings. Furthermore, there exists a statistically significant positive relationship between perceived convenience, practicality, value, and sharing intention. These findings deepen our understanding of the determinants of ride-sharing intention in Sri Lanka, providing valuable insights for policymakers and industry players to bolster the adoption of ride-sharing services and nurture the sharing economy's growth. Additionally, this study enriches academic comprehension of how the sharing economy can address economic challenges and enhance the quality of life in developing nations like Sri Lanka. Future research endeavors should broaden their scope to encompass all regions of Sri Lanka for enhanced generalizability.