Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka

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dc.contributor.authorGunasekera, S.U.N.
dc.date.accessioned2015-11-27T06:32:27Z
dc.date.available2015-11-27T06:32:27Z
dc.date.issued2015
dc.identifier.citationGunasekera, S.U.N. 2015. Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.en_US
dc.identifier.issn2420-7519
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/10476
dc.language.isoenen_US
dc.publisherFaculty of Commerce and Management Studies, University of Kelaniyaen_US
dc.titleImpact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lankaen_US
dc.typeArticleen_US

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