The Impact of Sustainable Finance Literacy and Perceived Environmental Values on Sustainable Investment Attitudes: Evidence from Individual’s Western Province in Sri Lanka

Abstract

Introduction: Today, the sustainability concept has become a more trending concept than in the past, and with the rapid development around the world, various kinds of environmental issues occur. To mitigate them, the sustainability concept needs to be followed. This study aims to empirically test the impact of sustainable finance literacy and perceived environmental values on sustainable investment attitudes.

Methodology: This study collected data from individuals who reside in the Western Province of Sri Lanka during the period of October 2024 – November 2024. Using a quantitative approach, this study collected primary data from individuals through a questionnaire, including questions related to sustainable finance literacy, perceived environmental values, and sustainable investment attitudes. Gender, age, education level, and income level are used as moderate variables.

Findings: The results of the study revealed that there is a significant impact between sustainable finance literacy and sustainable investment attitudes, as well as between perceived environmental values and sustainable investment attitudes. Demographic factors such as age, gender, education level, and income level also have a significant impact on sustainable investment attitudes.

Conclusion: The findings of the study imply that, to stimulate sustainable investments in developing countries, regulatory authorities and sustainable fund issuers such as financial corporations can enhance promotional campaigns and workshops aimed at increasing awareness and understanding of sustainable finance literacy.