Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka
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Date
2008
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University of Kelaniya
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Weerasiri, R.A.S. and Wanninayake, W.M.C.B., 2008. Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 44.