Impact of Brands’ color towards consumers’ purchasing behavior: a case with low and high involvement products
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Date
2008
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University of Kelaniya
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Gunawardana, T.S.L.W. and Perera, H.S.C., 2008. Impact of Brands’ color towards consumers’ purchasing behavior: a case with low and high involvement products, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 43.