Impact of Health Oriented Attitudes on Customer Purchasing Decision in Processed Food Industry

dc.contributor.authorJayasiri, G.D.D.M.
dc.contributor.authorWijenayake, S.I.
dc.date.accessioned2017-09-18T05:43:26Z
dc.date.available2017-09-18T05:43:26Z
dc.date.issued2017
dc.description.abstractProcessed food industry is very successful industry with in word and it is growing day by day. Even though it is observed that there is a high consumption of processed food items, there are evidences that methods of food processing can harm the notoriousness of food. s will be damaged the nutritious value of the fresh foods. Therefore, this study is conducted to identify the health oriented attitudes of consumers in making purchasing decision in processed food industry. The population in concern is the people in western province out of which 150 responders were selected. The mean median, mode, correlation such as descriptive statistical methods were used in analyzing the gathered data using SPSS as the analytical tool. Results confirm that health consciousness, health information orientations, health oriented beliefs and orientations toward healthy activities have an effect on the purchasing decision of processed foods industry in Sri Lanka.en_US
dc.identifier.citationJayasiri, G.D.D.M. and Wijenayake, S.I.(2017). Impact of Health Oriented Attitudes on Customer Purchasing Decision in Processed Food Industry.2nd Student Research Conference on Marketing (SRCM), Department of Marketing Management, University of Kelaniya, Kelaniya. p 78.en_US
dc.identifier.urihttp://repository.kln.ac.lk/handle/123456789/17486
dc.language.isoenen_US
dc.publisherDepartment of Marketing Management, University of Kelaniya,Sri Lanka.en_US
dc.subjectpurchasing decisionen_US
dc.subjectHealth oriented beliefsen_US
dc.subjecthealth consciousnessen_US
dc.subjecthealth information orientations,en_US
dc.subjecthealthy activitiesen_US
dc.titleImpact of Health Oriented Attitudes on Customer Purchasing Decision in Processed Food Industryen_US
dc.typeArticleen_US

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