Impact of the celebrity endorsements on consumer buying behaviors
Date
2009
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Volume Title
Publisher
Faculty of Social Sciences, University of Kelaniya
Abstract
Description
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Citation
Weerasiri, R.A.S. and Wanninayake, W.M.C.B. 2009. Impact of the celebrity endorsements on consumer buying behaviors. Journal of Social Sciences Sri Lanka, University of Kelaniya, 01(01): 103-116.