The Factors Influencing the Undergraduates’ Digital Entrepreneurship Intention: With reference to Undergraduates of the Faculty of Commerce and Management Studies of the University of Kelaniya

Abstract

This study explores the key factors influencing undergraduates' intention to start a digital business, with special attention to undergraduates at the Faculty of Commerce & Management Studies of the University of Kelaniya. Understanding what inspires students to pursue digital entrepreneurship is essential in the quickly changing digital economy. The study investigates how e-platform benefits, individual characteristics, social influences, entrepreneurial education, and academic programs influence students' ambitions for digital businesses. Three hundred thirty-nine undergraduate students were given an online survey to complete to gather data using a quantitative research methodology. Using SPSS, multiple regression analysis was used to examine the correlations between the variables. The results suggest that while e-platform advantages have no discernible impact, undergraduates' ambitions to launch digital enterprises are highly influenced by entrepreneurship courses, individual characteristics, social factors, and the university study process. The study highlights the need for university programs in entrepreneurial education to be improved to better prepare students for digital entrepreneurship.