Browsing by Author "Weerasiri, R.A.S."

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Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri Lanka
(2011) Zhengang, Z.; Weerasiri, R.A.S.; Dissanayake, D.M.R.
The main objective of this paper was to investigate whether there is an association between SMEs? attitudes, awareness on environmental issues and their environmental management practices. A questionnaire based survey was chosen to obtain the information on attitudes, awareness and environmental management practices of SMEs. The questionnaire was developed to find out SMEs? current environmental management practices as well as their attitudes and awareness on environmental issues. The associations between attitudes, awareness and environmental practices for waste, energy, and the environment were investigated by calculating correlation coefficient. These analyses revealed that there is no significant association between attitudes and awareness or attitudes and environmental management practices. Attitudes appear to be remaining positive even where awareness is limited. Managers/owners who expressed rather more positive attitudes appear no more likely introduce environmental management practices for their organizations than managers/owners with less or negative attitude.
Brand Value Co-creation in the Life Insurance Sector: Way Forward via Service Dominant Logic
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Ekanayake, A.S.; Weerasiri, R.A.S.
The underpinning logic of value co-creation in service logic is reviewed in this paper, where value co-creation theory is increasingly being addressed. Scholars are revisiting the philosophy and methods of creating value and have found that customers are no longer simply product users. They have not only become a major innovator for companies, but also a source of competitive advantage for companies. A different marketing management logic offers a fresh perspective on service activities that were previously dominated by a goods-centric logic. According to this logic, the customer always co-produces services and value co-creates, not simple marketing goals, because in the service process, knowledge and other resources that influence the success of a value proposition are mobilized. This article examines the value cocreation of services in the Business-to-consumer segment and focuses on service-oriented architecture.in this paper this researcher reviewed three different aspect of value co-creation such as why do customers take part in co-creation of value in the life insurance sector? How can we co-create value in the life insurance sector? Additionally, the effect of value co-creation. To begin, the research theme of why customers participate in value co-creation and related research is primarily concerned with the psychological motivations and personal characteristics of customers who participate in value co-creation and related research. Eventually this researcher suggested further research arears to be done to develop the managerial implication in the service-oriented firms.
Celebrities in advertisements and its impact on consumer buying behavior in the context of Sri Lanka
(University of Kelaniya, 2008) Weerasiri, R.A.S.; Wanninayake, W.M.C.B.
Celebrity advertising and consumer behavior
(Sabaragamuwa University of Sri Lanka, 2006) Weerasiri, R.A.S.; Wanninayake, W.M.C.B.
Celebrity advertising and consumer behaviour (in the context of Sri Lanka)
(2000) Weerasiri, R.A.S.
DIMENSIONALITY OF SERVQUAL: A CASE STUDY IN SRI LANKAN VETERINARY HOSPITAL
(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Weerasiri, R.A.S.; Dassanayake, P.S.
Sri Lanka is a gifted country with precious natural resources and strong cultural heritage which nurtured mainly by Buddhist philosophy. However, globalization by technology, liberalization of economy associated with economic growth and rapid urbanization made greater demand for veterinary healthcare which leads to high competition among veterinary healthcare providers. The most important competitive edge associates with delighting customers by offering an unimaginable service quality. Furthermore, there’s a vacuumed space in literature regarding measuring service quality and relationship between service quality and customer satisfaction in Sri Lankan veterinary healthcare. Therefore, purpose of this study was threefold. They were to examine dimensionality of SERVQUAL, confirm service quality model and determine relationship between service quality dimensions and customer satisfaction. This study carried out at Out Patient Department (OPD), of Sri Lankan Veterinary Hospital. The sampling technique was systematic random sampling and selected sample size was two hundred respondents. Data collection done by administering questionnaire just after experiencing service delivery. Data analysis done by Exploratory Factor Analysis, reliability test, tests for convergent and discriminant validity, unidimensionality, followed by Confirmatory Factor Analysis. From the results of earlier tests, researchers were able to confirm model with goodness- of-fit with only four dimensions. Namely, empathy, assurance, reliability and assurance. According to confirmed model, researchers were able to formulate hypotheses and further analysis by multiple regression analysis revealed all four hypotheses were acceptable. Finally, researchers conclude, empathy, reliability, assurance and tangible dimensions of SERVQUAL has positive impact on customer satisfaction in Sri Lankan Veterinary Hospital. The most important dimension for customer satisfaction was empathy and followed by assurance.
Effect of perceived risk and context of consumer inferencing about missing information: with special reference to consumer durable sector in Sri Lanka
(University of Kelaniya, 2008) Weerasiri, R.A.S.; Dissanayake, D.M.R.
Effect of perceived risk and context on consumer inferencing about missing information
(University of Kelaniya, 2006) Weerasiri, R.A.S.; Dissanayake, D.M.R.
Consumers adopt different strategies for evaluation of a brand when information regarding an attribute is not available. One of those inferencing strategies is consumers’ inference or ‘Construct’ the values for missing attributes and evaluate the brand. Past studies have shown that inferencing has significant effect on likelihood of purchase of a brand. However, determination of the proportion of consumers who adopt inferencing strategy has received less attention. Simmons and Lynch (1991) attempted this and found that inferencing occurred only in 13-19 percent of the cases. They measured incidence of inferencing by asking respondents to describe their thought process during the evaluation and identifying those who had mentioned the word infer in their description of the process. Since inferencing is a cognitive process, such elicitation of the process is likely to result in under reporting. There has been no other study to corroborate the above findings. The present study attempted to measure inferencing using indirect methods. The study also examined influence of consumers perception of risk associated with a choice and the composition of the set of brands available to the consumer at the time of evaluation on inferencing. Respondents were classified into those who inferred and those who did not, by comparing their overall evaluations of brands with overall evaluations of the same brands by respondents in control conditions. The composition of the set of brands presented to the respondents was manipulated varying the number of brands with complete and incomplete information. Different purposes of buying were used proxy for different levels of perceived risk. Data from 200 respondents in Gampaha district were analyzed using ANOVA. The major findings of this study are: i. Inferencing occurred in about one third of the cases, far more than previously reported. ii. It was found that respondents were not risk averse while making and inference. This is in contrast to the normal tendency of people to be risk averse. iii. The composition of the set of brands available to the respondent at the time of evaluation had influence on inferred value and probability of making an inference. As inferencing is a spontaneous cognitive process and influences consumer’s evaluation of brands, it is absolutely vital for marketers to understand the phenomena. The findings of the study would provide marketers a better understanding about inferencing. It has the potential to help them in formulating their communication strategy and in designing advertisements in a comparative format.
Factors Affecting On Consumer Purchasing Intention for Fruit Drinks Market in Sri Lanka.
(Department of Marketing Management, University of Kelaniya, 2016) Fasna, M.A.F.; Weerasiri, R.A.S.
The purpose of conducting the research is to find out the factors influencing consumer purchase intention for fruit drinks market in Sri Lanka. Based on that, the researcher seeks to answer the research problem of “What are the factors influencing purchase intention for fruit drinks market in Sri Lanka?” Although the consumption of fruit drinks being preferred over carbonated drinks based on health perspective, there is no previous research is conducted on finding the factors influencing the purchasing intention for fruit drinks specializing on Sri Lankan context, has attracted the researcher’s attention to carry out the research. Research is conducted using quantitative techniques. Both primary (questionnaire) and secondary sources (such as internet, publications and books) of data have been used. Data collected from 150 respondents in Colombo district within the age limit of 20-35. Collected data was analyzed using descriptive such as tables, charts & inferential statistical tools using SPSS 20. In conclusion the majority of customers are having high level of consideration of attitudes, package, product quality, reputed brand name, and advertisements when purchasing fruit drinks. Therefore marketer can recognize strengths and weaknesses in their advertisements, packaging, and quality & can improve their performance concerning the extent of each variables impact on purchasing intention.
Factors Affecting Purchase Decision for Indian Two Wheelers in Sri Lankan Market
(University of Kelaniya, 2015) Weerasiri, R.A.S.; Mendis, A.S.M.G.
Within the past decade two wheeler usage indicates a rapid growth in Sri Lankan market. Among the two wheeler population, Indian two wheeler brads representing a huge portion.. In this research study researcher put effort to find out what are the factors effect on decisions of consumers on Indian two wheelers as a novel research. Main purpose of this study was to identify why Indian two wheeler brands becoming more popular and which factors effect on the purchasing decision and open up the gateway to study on this area among this study. Researcher’s previous working experience at Automotive Industry was lead to conduct the study. Data were collected from four districts representing the Sri Lankan population using questionnaire. According to the literature review researcher employed six variables namely Price, Technology and Design, Product Awareness, Spare Parts Availability, After Sales Services and Economic Conditions. Data was gathered from two wheeler users and non-users who are having ether two wheeler or willing to have a two wheeler. The findings also revealed several implications for marketers to better segmentation and targeting in the automobile industry especially on two wheeler sales. Further contribution of the demographic factors such as age, gender, income level, education level how far impacted on the purchasing decisions of the two wheelers and those are helpful to marketing managers to develop their strategies. Ultimately the study provides important insides how the variables are impact on purchasing decisions towards the Indian two wheelers at the Sri Lankan market.
Factors Affecting Purchase Decision for Indian Two Wheelers in Sri Lankan Market
(Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Mendis, A.S.M.G.; Weerasiri, R.A.S.
Within the past decade two wheeler usage indicates a rapid growth in Sri Lankan market. Among the two wheeler population, Indian two wheeler brads representing a huge portion. Road Motor Vehicle department of Sri Lanka statistics shows that 2,642,438 two wheelers have been registered at the end of July 2013 and more than 65% of two wheelers represent the Indian two wheeler belong to few Indian two wheeler brands and new registrant are tend to be a Indian two wheeler user. In this research study researcher put effort to find out what are the factors effect on decisions of consumers on Indian two wheelers as a novel research. In Sri Lankan context and internationally there were less studies have been carried out in the subject area. Main purpose of this study was, to identify why Indian two wheeler brands becoming more popular and which factors effect on the purchasing decision and open up the gateway to study on this area among this study. Researcher’s previous working experience at Automotive Industry was lead to conduct the study. Data were collected from four districts representing the Sri Lankan population using questionnaire. According to the literature review researcher employed six variables namely Price, Technology and Design, Product Awareness, Spare Parts Availability, After Sales Services and Economic Conditions. Data was gathered from two wheeler users and non-users who are having ether two wheeler or willing to have a two wheeler. The findings revealed several implications for marketers to better segmentation and targeting in the automobile industry especially on two wheeler sales. Further contribution of the demographic factors such as age, gender, income level, education level how far impacted on the purchasing decisions of the two wheelers and those are helpful to marketing managers to develop their strategies. Ultimately the study provides important insides how the variables are impact on purchasing decisions towards the Indian two wheelers at the Sri Lankan market.
Factors Influence on the Consumer Attitude towards Organic Food Purchasing in Western Province
(Department of Marketing Management, University of Kelaniya, 2017) Karunadasa, H.H.J.; Weerasiri, R.A.S.
The purpose of this research study examines the factors influencing on the consumer attitude towards organic food and how attitude effect on the purchasing intention of organic food. Since the concept of organic food is becoming increasingly popular concept among food retailing sector which enables the food manufacturers to enhance their competitive edge against their rivals. This study is based on online and offline survey conducted on 200 respondents from Western province who are knowledgeable as well as consumed organic food. This research study tested six hypothesis where all the hypothesis are proved except one hypothesis. The research findings indicate that, the health consciousness, environmental consciousness, consumer knowledge and personal norms positively impacts the consumer attitude towards the organic food whereas only subjective norms do not positively impacts the consumer attitude. Also, the research findings proves the positive relationship between the customer attitudes towards the purchasing intentions of organic food. Finally, these findings were used to suggest the marketing strategies which are most suitable to fit with the consumer expectations
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Weerasiri, R.A.S.; Dabare, G.C.P.
This study examining the factors which influence on purchase intention for men’s Fairness cream products in Sri Lanka”. Today the fairness cream market is a competitive market due to the increase usage of men’s cosmetic products in Sri Lanka. Businesses in Sri Lanka have the opportunity to focus on this market, analyze the market and address the consumer touch points to attract and retain consumers to their business and with their brands. Cosmetics industry is spending billions to attract customers and to increase the loyalty towards their brands without having an idea of factors influencing male consumers to purchase the fairness cream products. To invest this money effectively, businesses should be able to identify the consumer touch points and address them to drive sales. There is no research conducted for the purchasing factors influencing on men’s fairness cream market in Sri Lanka, therefore this research study contributes knowledge to the world. As per research study data it was find out that Brand, Product Quality and Place of distribution has a significant strong uphill positive relationship with purchasing intention of men’s fairness cream products, Price and Promotion have a moderate uphill positive relationship with purchasing intention of men’s fairness cream products. This research provides guidelines to obtain knowledge to identify the most prominent factors influencing the purchase of men’s fairness cream products in Sri Lanka.
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.
(Department of Marketing Management, University of Kelaniya, 2016) Dabare, G.C.P.; Weerasiri, R.A.S.
Changing life style of Sri Lankan youth has leads to strong demand for Fairness creams in Sri Lanka. Sri Lankan market is gradually creating an environment for Cosmetic market. Based on the trend analysis of the market reputed companies and brands have felt the need for behavioral study to reach men’s consumer market in Sri Lanka. In the Global context researchers has taken place with reference to the men’s grooming products but in Sri Lankan context no researches has taken place to find out the purchasing factors affecting for men’s Fairness cream products. According to the finding of the research, readers able to find out the touch pints towards the men’s Fairness cream products. With the help of this research study business organizations be able to gain knowledge regarding what are the mainly highlighting factors which can be highlight in men’s advertisements for Fairness cream, Identify the prominent factors consumers considering when purchasing a men’s Fairness cream. The Main objective of this study was to find out the factors affecting on the Purchasing intention on men’s Fairness cream in Sri Lanka. Sample size was 250, represent male respondents from Colombo area, was selected for the survey, where 40% representing age between 16-25, 20% representing age between 25-30, 20% representing age between 30-35, and balance 20% representing age between 35-40. Descriptive statistic and Inferential statistics was used to analyse the data. Under Descriptive statistic method using charts, mode, median, percentages. Under Inferential statistics method using Quantitative analysis such as Co -relations Coefficient technique. As a software package used SPSS 16th Version. Brand, Product Quality and Place of distribution has a significant strong uphill positive relationship with purchasing intention of Fairness cream products and Price and Promotion is having a moderate uphill positive relationship. Therefore Product quality, price, promotion, Brand, place of distribution having a most influencing factors and sensitive factors to drive sales and to shift the brand.
Factors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream Products
(Sabaragamuwa University of Si Lanka, 2016) Weerasiri, R.A.S.; Hennanayake, H.M.G.Y.J.
Changing life style of Sri Lankan youth has led to a strong demand for faimess creams in Sri Lanka. Sri Lankan market is gradually creating an opportunity for the cosmetics market. The trend analysis of leading companies,revealed that there is a significant need for the behavioural study to penetrate men's consumer market in Sri Lanka. In the global context, researchers have done a number of studies regarding the men's grooming products. In Sri Lankan context, a limited number of researches have been carried out to fmd out the purchasing factors of men's fairness crezlm products' The study would be beneficial to business organizations to drive the sales and to shift the brand. Therefore, the purpose of this study was to examine the factors effect on the Purchasing Intention on Men's Fairness cream in Sri Lanka.Data was collected through a sample of 250 male respondents from Colombo area. SPSS 16 software packages has used for data analysis purpose. The conceptual model and hypotheses were tested using inferential statistics such as Co-relations and Coefficient techniques whepas charts, mode, median; percentages were used under descriptive statistics' Findings revealed that Brand, Product Qualityand Place of Distribution have a strong positive relationship with the purchasing intention of fairness cream products and the Price and Promotion show a moderate positive relationship. Product Quality, Price, Promotion, Brand and the Place of Distribution can be identified as the most influencing factors towards the purchase intention for men's fairness Cream in Sri Lankan market. Discover the world's research
Factors influencing on purchase intention of organic food products in Sri Lanka
(Global Illuminators, Kuala Lumpur, Malaysia, 2016) Weerasiri, R.A.S.; Maldeniya, D.
organic food industry currently has become one. most emergmg markets around the world. considering the recent economic growth in Sri Lanka, agricultual sector inclusive of organic food industry, holds a significani portion over the contribution to economic growth' However Sri Lanka being one of the largest exporters in agricultural sector, understandit g ttt. potential d behaviour of the consumers regarding organic food productl is vital to expand the industry. Hence the aim of this study is to u*lyr. and discuss the organic food market and customer purchasing intention in Sri Lankan context.This research study is descriptive in nature and data has been collected from 150 respondents. Secondary data were collected through rigorous literature review. Primary data were collected through u .onru.Jr survey conducted in western province using a strucired questionnaire. Stratified random sampling method was used to select the respondents for the survey. Collected data were analysed using mean analysis, frequency measures and regression. SPSS version 16.0 was used as ,oftwure package to analyse the datab. However based on the research outcome, markJting mix and pre purchase related factors have a clear positive reiationship with the'iustomer purchasing intention of organic foods..Hence the iecommendation and insights for sffategies have be;n provided via the study that can be used by organic food manufacturers in accordance with their business situation to maximize benefits for their business.
Factors Influencing the Purchase Intention of Organic Food Products in Sri Lanka.
(Department of Marketing Management, University of Kelaniya, 2016) Karunatilleke, A.N.C.; Weerasiri, R.A.S.
Organic food industry currently has become one most emerging markets around the world. Considering the recent economic growth in Sri Lanka, agricultural sector inclusive of organic food industry, holds a significant portion over the contribution to economic growth. However Sri Lanka being one of the largest exporters in agricultural sector, understanding the potential and behaviour of the consumers regarding organic food products is vital to expand the industry. Hence the aim of this study is to analyse and discuss the organic market and customer purchasing intention in Sri Lankan context. The key objective of the study would be to study the factors influencing consumer purchasing decision with regard to organic foods whereas the specific objectives are to; identify the impact of marketing mix related factors and pre purchase related factors (attitudes, values, beliefs) on customer purchase intention, identify how the impact of demographic factors towards marketing mixes related factors or pre purchase related factors and customer purchasing intention and identify the prominent factors influencing consumer purchasing decision of organic food and recommend strategies for organic food manufacturers. This research study is descriptive in nature and data has been collected from 150 respondents using well-structured questionnaires. Primary data were collected through a consumer survey conducted in western province using a stratified sampling method and analysed results using mean analysis, regression and frequency measures. Secondary data were collected through rigorous literature review. The date gathered was analyzed using SPSS16.0.However based the research outcome, marketing mix and pre purchase related factors have a clear positive relationship with the customer purchasing decision of organic foods. Hence the recommendation and insights for strategies have been provided via the study that can be used by organic food manufacturers in accordance with their business situation to maximize
The Impact of Automated Teller Machines (ATMs) Service on Customer Satisfaction: A Studv Based on State Banks in Sri Lanka
(Sabaragamuwa University of Si Lanka, 2016) Weerasiri, R.A.S.; Koththagoda, K.C.
The aim of this paper is to understand the impact of the ATM service quality towards the customer satisfaction in Sri Lankan state banking sector. This research bridges the gap that exists in the current body of knowledge by investigating the ATM service qualities and their impact on customer satisfaction. It also examines the impact of demographic factors for the relationship between the ATM service quality and the customer satisfaction. Given these gaps in the literature, the research problem in this research is: the factors which influence on customer satisfaction in relation to the ATM service. To investigate the research problem, a pilot study.involving 30 state bank customers was used to check the initial reliability and validity of the constructs in the questionnaire. The fpctor analysis was employed to refine the measurement items and test the reliability and validity. The study has used the primary data of customer satisfaction survey (N:385). The data were collected using a structured questionnaire designed to ascertain the satisfaction levels. Regression, ANOVA and T-test were used to identifu the significant factors and frequency analysis was used to analyze the customer satisfaction. The ATM service qualities have a positive impact on the customer satisfaction and the demographic factors like age and educational qualification show a moderate the relationship between the ATM service quality and the customer satisfaction. This paper identified the significant factors which the banks may take care to enhance the customer satisfaction.
The Impact of Brand Equity on Consumer Purchase Intention: Special Reference to Lifebuoy Soap
(Department of Marketing Management, University of Kelaniya, 2017) Fernando, K.W.N.P.; Weerasiri, R.A.S.
This study provides a better understanding about how brand equity make impact on Purchase Intention on lifebuoy soap brand. Thus, the better understanding of How Brand Awareness, Brand Associations, Perceived Quality and Brand Loyalty of lifebuoy brand affect on Brand Equity helps to develop competitive advantage for Unilever Company. The proper understanding of the concept of Brand Equity provides not only more information to develop strategies towards customers, but also, developing Brand Equity is the key to increase the financial gain to the company. To comply with aim, four basic hypotheses have been instigated for brand equity and purchase intention. To attend the objectives of the study four hypotheses were developed and tested. A survey was conduct to gather primary data by selecting 100 lifebuoy soap consumers around Colombo district. That was analyzed by using multiple regression models. Reliability was the high correlation with purchase intention. The findings revealed that brand equity dimensions have been impact on purchase intention on lifebuoy soap. Among the all dimension brand loyalty, perceived quality and brand awareness factors are impact on purchase intention on life buoy soap.
Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.
(Department of Marketing Management, University of Kelaniya, 2016) Fernando, M.D.K.; Weerasiri, R.A.S.
The two wheelers market in Sri Lanka is one of a fastest growing industry along with good number of competitors. Especially targeting Ladies two wheeler market the manufacturers are offering number of light weight and low height two wheelers by targeting young people and ladies age between 18 to 40 years who enjoy middle and average income. Here the research study is focused on “the impact of brand promotional appeals towards the purchasing intention with ladies two wheelers market”. The impact of this study was to find out the how connects the brand promotional appeals with purchasing intention in particular market. It has been take 200 female respondent ages between 18 years to 45 years who is having a motor bike or willing to have motor bike (university student, private and public sector and house wives) and they lives in western province. Research Questionnaire was used to collect the data and Pearson Correlation coefficient Technique used to analyse the data (with the help of SPSS software) According to the findings, female highly consider the factors related with advertising appeals to their purchase decisions than sales promotional and brand promotional appeals. But all appeals were accepted with the positive relationship. The Marketers will have an opportunity to adapt this knowledge to their marketing communication plan and the other marketing activities.