Browsing by Author "Yatigammana, M.R.K.N."

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Achieving Millennium Development Goals and statistical barriers in Sri Lanka
(University of Kelaniya, 2006) Yatigammana, M.R.K.N.
Millennium Development Goals (MDGs) are now being a popular topic which gathered every nation towards a common set of goals. MDGs have been declared by UN as a benchmark and with a view to establish peace, security, development, human rights and fundamental freedom in every nation in the world by year 2015. Progress and the achievements of these goals by each country will be measured using around 26 indicators. This study examines the progress of Sri Lanaka towards achieving MDGs and to assess whether sufficient statistical data are collected by the responsible authorities to measure the achievements properly and promptly. To assess this, secondary data of various socio economic indicators were used, which also use by the UN to explain the progress and achievement of MDGs. Trend analysis was used as the statistical tool. It is envisaged that Sri Lanaka has a potential to achieve some of important MDGs by year 2015 if the trend continues as now. But most of the indicators are based on estimations and as a management point of view if a goal to be achieved there should be accurate indicators. Therefore the most controversial fact is that Sri Lankan institutions of health, education, local governments do not collect some essential data to have a better picture on whether Sri Lanaka will able to achieve MDGs as set by the UN by 2015. Moreover it is observed that there is no link between these institutions and the Central Bank of Sri Lanka and the Department of Census and Statistics. Therefore it is observed that there is a critical gap between collected data and required data to measure the progress and achievement of MDGs It is recommended that statistical authorities of Sri Lanaka should focus their attention towards collecting of vital information such as infant mortality rate, HIV/AIDS related statistics, contraceptive related statistics, sanitary related statistics, statistics on donor and ODA etc, since it has been identified as a main drawback today.
An Analysis of E-Government Readiness of Sri Lankan Government Ministries
(University of Kelaniya, 2007) Yatigammana, M.R.K.N.
It is evident that, with the expansion of information technology and Internet facilities the vvhole world has boiled down to a one global village. Therefore in this global era, no one could not escape of being part of the global village and survive alone. Now most of the organizations arc adapting the newest technology they could obtain and the competitiveness now mainly base on the best possible technology they could acquire. Most of the private organizations of the world are now having their own websites and they provide goods and services to the public through on-line. The government of any nation plays a major role in providing information and other services to the public. As the provider of information and services to the general public, the government should provide them with maximum efficient and effective method since the public is expecting a similar kind of performance that they receive from the private sector. On the other hand it is a responsibility of the government to provide a high quality service to the public since the government depends on the taxes paid by the public. This study analysed the government ministries' websites of Sri Lanka based on 23 characteristics and categorized those websites according to the United Nation's classification on e-government readiness, i.e. emerging presence, enhanced presence, interactive presence, transactional presence, and networked presence. According to the analysis, it is observed that most of the Sri Lankan websites are falling under enhanced and interactive presence and there is a very long way to go to reach the international benchmark level.
Conceptualization of Digital Marketing Orientation on Business Performance of Small and Medium Exporters in Digital Era: With Special Focus on Export Market Orientated Behavior
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Jayasooriya, S.D.; Yatigammana, M.R.K.N.
There is a huge gap between market-orientated information generation, dissemination, and responsiveness to the customer of SMEs in developing countries. Developed countries massively use digital marketing to minimize the gap. There is an issue with the impact level of digital marketing adaptation and Digital Marketing Orientation (DMO), especially for SMEs in developing countries who are operated in a highly competitive international market. This paper aims to explore the impact level of the DMO of SME exporters to increase the business performance in the competitive international market settings. The methodology for this study was literature reviewed. The content analysis was used to review the studies in E-Marketing /DMO in SMEs. Findings revealed that the DMO of developing countries is still in the embryonic stage. To get the maximum opportunities, SMEs should incorporate DMO with Export market-orientated behavior and Export entrepreneurship orientation. This paper contributes the concept, knowledge, and theories to future researchers to investigate further. Practitioners, policymakers, or digital marketing service providers can increase digital marketing/emarketing to increase business performance.
Customer Intention towards IT Driven Banking Services in Sri Lanka: Special Reference to Western Province
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Pathirana, K.D.P.R.; Yatigammana, M.R.K.N.
Using Information technology driven banking services (ITDBS) such as automated teller machines (ATM), mobile banking, internet payment gateway, online banking and telephone banking customers are benefited by attend to their banking transactions all day every day at a lowest cost where as banks are benefited by time saving, cost saving and saving human effort. All most all of the Sri Lankan commercial banks are trying to introduce more ITDBS by investing huge amount of money in order to improve their operations thereby achieve competitive advantage. This investigation examines the user acceptance of ITDBS and factors influencing the customer intention to use information technology driven banking services (ITDBS) in Sri Lankan western province customers. This study targeted at theory building and developing a framework highlighting on quantitative research including document revision with banking customers to inspect the reasons influencing customer intention to use ITDBS. TAM, TRA and TPB models are used to give better conceptualization for the Customer acceptance issues. By understanding the factors that can affect customer intention to use ITDBS will assistance the banking industry to construct their marketing strategies to support new form of IT driven banking solutions in the forthcoming.
Customer Purchase Intention towards Environmental Friendly Vehicles in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Yatigammana, M.R.K.N.; Kawshala, H.
Nowadays more consumers in Sri Lanka are buying environmental friendly vehicles such as hybrid and electric vehicles. Influential factors for environmental friendly vehicles is addressed differently by different scholars. Therefore, the purpose of this study was to identify the factors that influence for the purchase intention of buying an environmental friendly vehicle among Sri Lankan consumers. The data is collected from 120 registered vehicle owners and prospective vehicle owners using snowball-sampling method with the help of a structured questionnaire. According to regression analysis, awareness of environmental friendly vehicles, environmental knowledge and subjective norms has a significant influence on purchase intention of environmental friendly vehicles in Sri Lanka. As per results, the researcher has also come up with the managerial implications of the study and recommendations. Limitations of this study are the limited sample size and only a few variables were examined due to time constraints. This paper intends to make a contribution to the hybrid vehicle marketers to enhance their knowledge on customer behavior of buying an environmental friendly vehicle.
Empirical Study on Customer Intention of Using Mobile Payment Services in Western Province of Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Amarasinghe, A.V.S.C.; Yatigammana, M.R.K.N.
In this modern and fast moving world, technology is growing rapidly. People accepted the technology by using online transactions via internet in order to ease the work. Mobile payment is also an emerging and important application in mobile commerce. Though the technologically advanced solutions exist there is a lack of usage in mobile payment services among consumers. This study is conducted to identify the intention of using mobile payment services from a holistic perspective including behavioral beliefs, social influences, and personal traits on consumers of mobile payment services in Sri Lanka. The research framework was based on TPB, TAM, TRA and DOI models to compare through empirical evidence in order to examine which is better to predict the factors affect to use m-payment. The conceptual of finding the intention to use m- payment services are determined by five factors such as, Perceived Compatibility, Perceived Security, Perceived Usefulness, Individual Mobility and Subjective Norm. Targeted population for this quantitative research is mobile phone users in Western Province of Sri Lanka. This survey is used to acquire data from 200 samples and used simple random sampling method. Online questionnaire survey is conducted to gather the data and multiple regression analysis is used to explain the five factors affected to the intention of using m-payment. This empirical study offers several implications for mobile payment service providers to increase consumer’s intention by considering the factors affect to use these services as their future marketing strategies. This survey results can be used in promoting business plans related to mobile payment services and make solutions to overcome the problem in lack of usage of mobile payment services.
Factors Determining the Addiction of Sri Lankan Software Engineers towards Social Networks
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Priyadarshana, G.L.S.; Yatigammana, M.R.K.N.; Sarathchandra, K.S.H.
A new form of social web communities where people meet each other, share interests and activities are on an exponential growth on social networking sites. Hence, in recent decades a rapid development of innovative internet based communication has emerged. It is a known fact that the software engineers face work-family life issues due to many reasons such as heavy work load, rigid deadlines, and work over time, etc. Thus, this research tends to investigate whether the software engineers are addicted to social networking sites to gain their lacking social behaviors such as social interaction, communication and entertainment etc. due to the nature of their profession. This study is hypothesized that the social network addiction is influenced by the attributes of social media networks namely; Social Interaction, Entertainment, and Communication. Structured questionnaire consists of three sections with 26 Likert scale questions was administered among 140 randomly selected software professionals and 84 responses were collected. Regression model was developed to identify and interpret the relationships. Through the analysis, it is identified that the majority of software engineers highly use social networking sites for communication and social interaction activities and all the three factors are positively correlated towards social network addiction
Impact of Innovations attributes on e-learning acceptance among Sri Lankan postgraduate students
(University of Kelaniya, 2013) Yatigammana, M.R.K.N.; Johar, M.D.G.M.D.; Gunawardhana, C.
Impact of Open Source Mindset on Business Model
(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Dissanayake, C.R.W.W.; Yatigammana, M.R.K.N.
The expanded rivalry in the business sector and the mind boggling advances with an awesome measure of instability, the improvement procedure for developments has been tested to use information outside the association's limits. Open Source programming has turned into the new IT fever. Be that as it may, is it a good fit for specific business? Open Source programming is not a normal advertising built up IT fever, nor is it driven by any single organization's motivation. It is driven by countless IT experts around the world who have understood this strategy for creating and circulating programming to be far prevalent conventional business techniques. The accompanying passages ought to give a sufficient intensive lesson on the theme to shape an own particular decision. Scope of the examination take a hypothetical way to deal with the subject of openness. Motivation of the study is to eye the open source (and open design) as a probability to utilize outside components of developments to make new arrangements in a dynamic situation. It will examine the perspective of the users towards the open source and the behavioral patterns. This paper attempts to identify the impact of the open source mindset towards business model and provide a framework out of it. The data required for this examination undertaking will be gathered by means of essential and optional information accumulation techniques. The essential information was gathered through polls/survey. Auxiliary information was gathered by personal interviews, case studies, scrutinizing reports, articles, modern insights and other distributed material.
Impact of Teaching and Learning Environment on Student Engagement: Moderating Effect of Education Technology Adaption in Higher Education in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Chandramohan, S.; Yatigammana, M.R.K.N.
The student engagement concept has been a key determinant in the success of a higher education. Student engagement is proven to have multiple benefits to an academic institution where it has positive influence on the student satisfaction, academic performance, retention and overall loyalty towards the institution. However, what influence the student engagement needed further investigation. Therefore, this study is an attempt investigate the influencing variable of the student engagement in the higher education institution in Sri Lanka. Further this study extends its investigation on the education technology and its moderating influence over the student engagement. Based on the theoretical guidance of theory of involvement and the child development theory of Bioecological model, the student engagement has been investigated from the learning and teaching environment perspective. In the teaching and learning environment four variables namely Teaching, Teacher- Student Relationship, StudentPeer relationship and campus environment was investigated against the cognitive, affective and behavioral engagement of students. The study also integrated the education technology through the technology adaption model for the moderation influence over the student engagement. Empirical investigation was performed on state and non-state undergraduate and postgraduate students and, it was evident that the student engagement has been influenced by the teaching and learning environment variables. Out of the variables Teaching variable have scored significantly with the higher coefficient value followed by Student Peer Relationship and Campus Environment. The teacher- student relationship has shown less significant in the outcome. The moderation variable of education technology has shown a significant contribution to the overall model fitness.
The Impact of User Demography on Contextual Issues of E-learning: With Reference to Banking Sector Employees
(International Conference on Business and Information (ICBI – 2019), [Innovation & Technology], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019) Rathnasekara, K.I.; Suraweera, S.A.D.H.N.; Yatigammana, M.R.K.N.
The introduction of information technology in learning processes, commonly referred to as elearning, opens new dimensions in developing competent employees over traditional forms of training and development functions. E-Learning is highly cost effective to the organization, convenient to the learners and saves learning time by quicker delivery cycles. Therefore, many organizations, including banks have introduced e-learning to their employees with the intention of bridging the competency gaps in a more effective and efficient way. However, there is a claim and statistically proven evidence that the expected effectiveness cannot be achieved due to low e-learning engagement of employees. Therefore, the purpose of this study is to critically examine the effect of demographic characteristics on the contextual issues faced by the employees in order to reveal any indications, if any, towards their effective engagement of elearning. A questionnaire was used to collect data from 523 employees covering all employee segments in the selected bank employing the random sampling method. The findings of the study revealed that time management related contextual issues have majority of significant difference with demographic characteristics of employees and organizational related contextual issues have no any statistical significant difference.
Introduction of a Four Stage Process of Developing Interactive Multimedia Based E-learning Materials.
(Faculty of Computing and Technology, University of Kelaniya, Sri Lanka., 2017) Jayantha, R.H.U.; De Pasqual, M.K.; Suraweera, S.A.D.H.N.; Yatigammana, M.R.K.N.; Pathiranage, D.M.; Pallewatta, A.; Wijayarathne, P.G.
Interactive multimedia-based learning materials have been commonly used to facilitate teaching and learning. Technological tools have made the task of creating expression through multimedia more easily available. Invariably this has altered the dynamics of interactions that have traditionally constituted educational ecology of the classroom. Sri Lankan higher education sector has slightly move towards student-centered (collaborative) elearning based around construction to increase equity of access to education, to improve teaching and learning, and to promote students and academic staff in student-centred and activity-based teaching and learning. In designing pedagogically sound interactive multimedia-based e-learning materials, a high premium needs to be placed on leveraging a judicious mix of various presentation modes to cater to user’s differing learning styles and needs. This will ensure that learning is optimized which is essentially student-centred in nature in multimedia rich learning environments. However, as identified by National E-Learning Resource Center (NELRC) at University of Kelaniya, Sri Lanka, most of public higher education institutes largely use face-to-face teaching while e-learning is used as a supplementary tool. There is a lack of understanding of developing technological and pedagogical sound interactive multimedia based e- learning materials which are current problem areas seeking attention. This study used qualitative methodology which made use of qualitative method such as content analysis. This includes three distinct approaches: conventional, directed, and summative. This study used conventional content analysis where coding categories are derived directly from the text data. Based on conventional content analysis of e-learning literature which published in 2010-2016 and retrieved from EBSCO database, the four-stage process i.e. Analysis, Design, Develop,and Delivery has been developed to be used in developing technological and pedagogical sound interactive multimedia based e-learning materials in the Sri Lankan higher education system. After understanding the requirement of developing e-learning materials, the identified process start with the analysis stage which include multiple stages i.e. analyze the needs, cost, content, market, technology, and delivery method and assessment strategies. Design, develop, and delivery stages can be then carried out which also include multiple steps. This process will be useful as a guide for any e-learning centers or any teaching and learning organization for developing interactive multimedia based e-learning materials.
NelCon Studio: An e-learning Content Development / Playing platform for Blended Learning and Micro-learning
(Solid State Technology, 2020) Yatigammana, M.R.K.N.; Wijayarathne, P.G.
There is an increasing demand for e-learning during the outbreak of Covid-19. Thus, the educational institutions stress the teachers to use digital educational tools to develop the lessons and share them with the students. In a context like this, consideration should be given to minimize the issues related to connectivity, accessibility and internet pricing since they are directly related to anytime/anywhere education for all. Therefore, the purpose of this study is to develop an e-learning content development platform to address the above problems face by the users. Thus, the format of MP3 which has been the popular choice of Internet based music industry, is studied and revealed that it could not only carry audio, but also multiple images and text as well. This compliance with the learnativity content model where an MP3 lesson can be considered as a learning object consists with audio, images and texts. Consequently, the NeLCon Studio is developed with NeLCon creator and NeLCon Player which allows both the teacher and the student to develop lessons low volume files which allow students to work online as well as offline modes.
The Factors Influencing the Undergraduates’ Digital Entrepreneurship Intention: With reference to Undergraduates of the Faculty of Commerce and Management Studies of the University of Kelaniya
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Nayomi, D.G.N.; Yatigammana, M.R.K.N.; Jayarathne, K.C.U.
This study explores the key factors influencing undergraduates' intention to start a digital business, with special attention to undergraduates at the Faculty of Commerce & Management Studies of the University of Kelaniya. Understanding what inspires students to pursue digital entrepreneurship is essential in the quickly changing digital economy. The study investigates how e-platform benefits, individual characteristics, social influences, entrepreneurial education, and academic programs influence students' ambitions for digital businesses. Three hundred thirty-nine undergraduate students were given an online survey to complete to gather data using a quantitative research methodology. Using SPSS, multiple regression analysis was used to examine the correlations between the variables. The results suggest that while e-platform advantages have no discernible impact, undergraduates' ambitions to launch digital enterprises are highly influenced by entrepreneurship courses, individual characteristics, social factors, and the university study process. The study highlights the need for university programs in entrepreneurial education to be improved to better prepare students for digital entrepreneurship.