5th Student Symposium - 2018
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/20184
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Item The Impact of Organizational Citizenship Behavior on Customer Loyalty: A Study of Employees in South Asia Textile (Pvt) Limited(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Wijayasinghe, M. P.; Dharshani, R. K. N. D.The main purpose of this study is to identify the impact of employee organizational citizenship behavior on customer loyalty in South Asia Textile (Pvt) Ltd. The study utilized a quantitative methods and it is cross-sectional study. This is an explanatory research and survey technique is followed. Standard questionnaire was used to collect data. To analyze data SPSS (Statistical Package for the Social Science) was used. Pearson correlation and multiple regression analysis were used as analytical tools. Findings revealed that there is a positive relationship between employee organizational citizenship behavior and customer loyalty. Further, regression analysis showed that there is a minimum impact on organizational citizenship behavior on customer loyalty. The study helps to identify the areas of what are the most facilitating components for the customer loyalty in order to increase their loyaltyItem The Impact of Customers’ Perceived Level of Employee Diversity on the Customers’ Loyalty at Regional Development Bank(5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Chathuranga, W. J. L. I.; Devadas, U. M.This study mainly discover about The Impact of Customers’ Perceived Level of Employee Diversity on the Customers’ Loyalty at Regional Development Bank. In here researcher consider four diversity characters of employee i.e. Diversity of Age, Diversity of Gender, and Diversity of Language & Diversity of Nationality. The main objective of this study is to identify the impact of employee diversity on the customer loyalty in banking sector organization. Researcher used standard questionnaire for data collection. 100 Regional Development Bank customers represent as a research sample from five Regional Development Bank branches. Then researcher data analyzed descriptively using Frequencies, Tables & figures. Outcome of this study is that there is a Positive Impact of Customers’ Perceived Level of Employee Diversity on the Customers’ Loyalty at Regional Development Bank. Finally, researcher recommended that Banks’ top management must take decision about increasing employee diversity in the bank as it helps to achieve organization goals and objectives, increase business profitability level & utilizing competitive advantages