5th Student Symposium - 2018

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/20184

Browse

Subject: search.filters.subject.Social Media Usage

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    The Impact of the Social Media Usage of Generation Y on Their Individual Performance: A Study of Staff and Executive Level Employees in United Motors Lanka PLC
    (5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Wishwakeerthi, M. M. G.; Weerasinghe, T. D.
    Social media is all about awareness and connection, and presently the social networking seems to be the tool that affects job performance of employee in the workplace. Gen Y employees has addicted to social media and they spent their entire lives in the digital environment. The new media is growing so fast that it makes it imperative for employees to embrace the medium. The purpose of the study is to assess the impact of social media usage of gen Y employees on their individual performance. The study was quantitative and a cross-sectional survey design was followed. Data was collected through a structured questionnaire. 80 staff and executive level employees of united motors Lanka PLC, were used as a sample for the study and simple random sampling method was used in this study. The results show that, the weak negative insignificant relationship between social media usage of Y gen employees at workplace with their individual job performance within the related context was the major findings of the study. It reveals there is no any significant impacts of social media usage of gen Y employees on their individual performance in selected context. Finally, whether social media have or not Y gen employees are performed and social media has become insignificant factor towards their individual performance. Accordingly, study suggests to use social media as a communication and entertainment tool at the UML company context
  • Thumbnail Image
    Item
    The Impact of Social Media Usage in Work Life on Work-Life Balance of Employees: A Study at Camso Loadstar (Pvt) Limited
    (5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Liyanage, R. L. J. S.; Janadari, M. P. N.
    After emergence of the smart phone technology, social media usage has been raised rapidly with the development of social network sites and new technologies around the world. On the other hand, by keeping a border between work life and personal life, people who are employed, are trying to enhance better work life balance which does not consist with much conflicts. The purpose of this study was to assess the impact of social media usage in professional life on work life balance. Researcher use primary data to analyze the relationship. The study was a cross sectional study and analysis was done at individual level. Correlation analysis and simple regression were analyzed in this study to identify the relationship and impact between independent variable and dependent variable. A survey was conducted for 58 employees at staff level and above members at Camso Loadstar (Pvt) Ltd Company. Results of the study has identified that, there is a moderate positive relationship between social media use in professional life and work life balance. Moreover, results indicate that there is an impact of social media use in professional life on work life balance. The researcher has enhanced empirical knowledge about Work Life Balance and Social media use in professional life