ICBI 2014

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/10229

Browse

Search Results

Now showing 1 - 10 of 21
  • No Thumbnail Available
    Item
    Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry
    (University of Kelaniya, 2014) Geethanga, P.L.P.; Dissanayake, D.M.R.
    The pharmaceutical industry is one of the rapidly growing industries in global and even local contexts. Industry practices referring to marketing and business development are found as peculiar in terms of its norms and legal frameworks operate. The “transplant segment” of the medical sector in Sri Lanka too seems to be a competitive segment as per the intensity of investment and competition exist. Having focused to the behavioral significance of this product segment in Sri Lankan context, researchers investigated about how customer relationship practices impact to develop perception and market positioning of the product brands. Researchers used 40 sample units (medical professionals) from different areas where the transplant surgery methods being implemented actively, and empirical data were collected through structured questionnaires. The independent variables were recognized as four variables namely personnel sponsorship, institutional sponsorship, continuous medical educational programs and commitment rewards where brand perception was referred as dependent variable measured through 3 items namely price, quality and packaging were taken as dependent variables driven to perception . As per the four hypotheses tested, it was found that all the relationship marketing practices significantly impact on the brand perception. The contribution of personnel sponsorship and continuous medical educational (CME) programs were found as most effective relationship marketing tools indicating above 0.6 of correlation coefficient at 95% confidence level whereas commitment rewards was also figured as an effective relationship marketing tool at above averaged level.
  • No Thumbnail Available
    Item
    Behavioral Intention towards using M-Learning among Higher Educational Students in Sri Lanka
    (University of Kelaniya, 2014) Perera, M.
    The proliferation and popularity of mobile phone usage in Sri Lanka has created an untapped potential for educators and organizations. The very recent introduction of mobile learning to the higher education sector of the country is set to exploit much of this opportunity, but there remains some doubt on readiness of students towards this revolutionary distance learning method. This research was focused on increasing the knowledge for the education sector towards understanding of students' intention in accepting and adopting into M-learning as many of the benefits of M-learning has not yet been fully realized in Sri Lanka. Also, the study was also conducted with a view of identifying the factors affecting behavioral intention of higher educational students in Sri Lanka towards M-learning. Based on prior studies, related theories and frameworks four variables were identified in order to assess the behavioral intention of students towards and M-learning system and those were: attitudes, subjective norms, perceived behavioral control and perceived risk. The research approach of the study was deductive discipline and primary data were gathered from a self-administered questionnaire. The relationship between each independent and dependent variables were examined along with the hypotheses developed. The sample size was 200 students who represented four public universities and four other higher educational institutes in Sri Lanka. The results revealed that there were positive relationships between attitudes, subjective norms and perceived behavioral control and behavioral intention while perceived risk demonstrated a negative relationship with the behavioral intention. The study has discussed the findings followed by both descriptive and inferential statistics and based on the findings it is possible to provide recommendations in favor of implementing M-learning systems within the higher educational sector in Sri Lanka.
  • No Thumbnail Available
    Item
    Customer Switching Behavior in Commercial Banking Industry: With Special Reference to Colombo District, Sri Lanka
    (University of Kelaniya, 2014) Dayarathna, D.D.K.S.; Gajanayake, R.; Amaratunge, S.
    In the modern business world the customer is the most important factor because the survival and growth of any organization highly defended upon the customer base. Therefore retain the customer is a challenge for any organization. Because if the customers are dissatisfied with the level of service offered that they will move to another service provider. So in this study the main objective is to find out the key factors affect for customer switching in commercial banking sector in Sri Lanka. Further the attempts have been made to find out the degree of the influence of these factors on customer switching behavior in Sri Lankan commercial banking industry. In this research the researcher selected 10 leading Licensed Commercial Banks in Sri Lanka and 200 customers in Colombo area as sample to gather data. The findings of this research revealed that demographic factors and advertising are more important factors for customer switching behavior. Also Service quality, customer satisfaction, price and innovations & technologies have an impact on customer switching behavior in banking industry of Sri Lanka. The results of this research allow bankers and practitioners to develop and implement marketing strategies to decrease customer switching behavior and increase bank profits. Furthermore, this research provides useful information for future researchers investigating customer switching behavior in the commercial banking industry in Sri Lanka.
  • No Thumbnail Available
    Item
    The Impact of Brand Loyalty on Buying Behavior of Consumers of LED Television (Case Study to Philips LED TV)
    (University of Kelaniya, 2014) Ravindra, P.; Kumarapeli, K.
    The attempt of this study is to examine the impact of the brand loyalty generates on consumers buying behavior especially concerning to LED television. Hence, the purpose of the study is to determine the factors contribute to construct brand loyalty in the minds of consumers and to what extent they influence on consumers‟ buying decision towards LED televisions. The researcher initiates the study in finding relevant literature with regard to the brand loyalty and consumer buying behavior. Based on that literature, the conceptual framework is developed and examined during the study taking the variables from the available literature. The factors such as brand awareness, brand image, perceived quality and company reputation and consumers‟ buying decision are the main variables investigated in the current study. The research methodology mainly focused on gathering primary data using a questionnaire. The analysis of primary data allowed the researcher to examine the hypotheses developed based on the variables identified as main contributory factors in constructing brand loyalty which influence the buying decision of the consumers. The conclusions of the study suggest that there are statistically significant relationship exist between the identified variables and consumers‟ buying decision. Therefore, the recommendations are given by the researcher to increase effectiveness of factors affecting in constructing the brand loyalty towards the selected LED television brand.
  • No Thumbnail Available
    Item
    Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan Universities
    (University of Kelaniya, 2014) Vaikunthavasan, S.; Samarakoon, S.M.A.K.
    The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were collected from the faculty heads or coordinators of Higher education programmmes in government Universities in Sri Lanka. Convenient sampling method was adopted, structured questionnaires were issued directly and sent through the mail to collect data and one hundred and fourteen respondents were gathered in this study. The MARKOR was used to measure the Market Orientation. Correlation and regression analysis were used in order to identify the association among market Orientation, innovativeness and performance. Three market orientation measures included intelligence generation; intelligence dissemination and responsiveness to intelligence were used to investigate their relationships with Innovativeness and performance. All three measures were found to be statistically significant and positively related to the Innovativeness and performance of the course programmes Universities in Sri Lanka. Based on the studies, the Universities were suggested to follow proper market oriented strategy in higher education system, it will lead to optimum performance achievement.
  • No Thumbnail Available
    Item
    Adaption of Information Technology Systems on Success of Supply Chain Management in Apparel Industry of Sri Lanka
    (University of Kelaniya, 2014) Ubayachandra, E.G.; Rathnasooriya, W.A.S.; Wijayaratne, W.A.M.C.
    The research topic “Adaption of Information Technology Systems on success of Supply Chain Management in Apparel Industry of Sri Lanka” discussed in this research paper. This study aims to identify the degree of application of information technology in supply chain management in the apparel industry. Also the study will cover the problems encountered in implementations of supply chain management and finding out the requirements for successful IT implementations in Supply chain management. As such the problem centered in this study was how far information technology is used by the appeal industry in case of its supply chain management. Also the notable research gap identified by the researcher was what factors have affected implementation of Information Technology systems and to what extent the apparel industry uses IT systems in its Supply Chain Management. IT was filled by the research. The key objective researcher attempted to achieve was to examine practice of IT in supply chain management. It was followed by the three specific objectives. Consistent with the objectives of the research, four research questions were raised and mainly such as what is the degree of applying IT solutions in Supply Chain Management followed by two other questions were raised. Based on the variables represented in the conceptual framework, five hypotheses were formulated. Therefore empirical evidence was analyzed quantitatively and qualitatively. Mainly deductive approach was used as the research approach. Both descriptive and inferential statistics were used in presenting and analyzing the data. Inferential statics such as regression and correlations analysis were used to determine relationship between relevant variables. There are ten number of findings made. The degree of applying IT solutions in supply chain management is somewhat average in the Sri Lankan apparel sector. The adaption of IT systems needs to get further competitive advantage and other benefits in the supply chain management. Finally eleven recommendations were made and twenty suggestions for future researchers pointed out.
  • No Thumbnail Available
    Item
    Adoption of JIT System in Tire Industry in Sri Lanka
    (University of Kelaniya, 2014) Ubayachandra, E.G.; Rathnasooriya, W.A.S.; Weerabahu, W.M.H.P.
    This research paper aims to explore and understand the contextual factors that have significant impact on the use of innovative manufacturing practice like Just-In-Time (JIT) in the tyre industry. This system is used to replace the implementation of JIT method in tyre manufacturing industry instead of employing more labor because the other competitive tyre manufacturing industries have practiced this method and they have come to a higher profitable level. The tyre industry profitability has been eroded by rising labor cost, increasing number of rivals and constantly changing customer demand. Many manufacturing firms have looked into innovative manufacturing systems to remain profitable. As a result, transforming business by implementing new manufacturing practices has been applied. JIT) production system represents one such new technology. The sole problem addressed in what factors affecting the adoption of Just-In-Time (JIT) system in Sri Lankan tyre industry. However, it is unclear what the necessary step might be, and what type of factors have significantly impact on the use of JIT system as a whole. This will be an interpretive research study using quantitative and qualitative data collection techniques. A preliminary conceptual model has been developed based on literature review and relevant theories were guided to carry out the research.
  • No Thumbnail Available
    Item
    The Most Critical Success Factors in Software Projects
    (University of Kelaniya, 2014) Jahubar, A.; Wijayanayake, A.N.
    Project performance measures are undertaken in an organization to provide information to managers in order to exert control over the project. Those measures must be appropriate to the organizational level that can immediately effect change based on information it learns in order to control the performance of the project at hand. Decisions are an everyday occurrence in projects; driving the processes to make good decisions falls largely on project management. However, different types of projects have different levels throughout out its life time. Furthermore, in some cases controlling the project through the traditional iron triangle components (cost / budget, time and quality) also seems inefficient. So this research is focused on developing a project performance evaluation framework for software industry in Sri- Lanka in order to support the managers to monitor the project, classify the project success factors and identify the areas where improvements can be made. And also this model will help to study about the cross project learning. An approach based on factor component Analysis (DEA) is used to develop the project performance evaluation system which allows managers to explicitly consider differences in input variables across projects when evaluating the project output.
  • No Thumbnail Available
    Item
    Applicability of Student Learning Experience Survey Instrument in Sri Lankan Context
    (University of Kelaniya, 2014) Weligamage, S.
    The use of students learning experience in quality evaluation of higher education is widespread around the world. Outcomes of these exercises are used as indicators of teaching quality, accountability, learning improvement, process benchmarking and performance-based funding. Applicability of Course Experience Questionnaire (CEQ) as a survey-based instrument in evaluating teaching quality and students’ support were tested and validated in many countries. However, this instrument was not used previously in the South Asian and Sri Lankan context. This paper examines the applicability of students’ CEQ in Sri Lanka, where there is a need for improvement in teaching quality of public-funded universities, because till date there is no appropriate outcome-based evaluation system in place. Findings supported the structure of a slightly modified version of student CEQ and further support the applicability of the instrument in a non-western context.
  • No Thumbnail Available
    Item
    Impact of Service Quality Dimensions on Student Satisfaction: A Study Based On Commerce and Management Faculties of Public Sector Higher Education Institutions in Sri Lanka
    (University of Kelaniya, 2014) Wasala, W.M.N.K.; Senarath, S.A.C.L.
    Public sector higher education institutes in Sri Lanka are in a close competition in recent years in order to offer high quality services and achieve higher national and International rank. But quality in higher education is a complex and multifaceted concept and a single appropriate definition of quality is lacking. Every stakeholder in higher education has a particular view of quality depending on their specific needs. But out of these stakeholders, students' perception of quality is more prominent than others. Since positive perceptions of service quality can lead to student satisfaction and satisfied students may attract new students through word-of-mouth communication and return them to the university to take further courses. Therefore, this study investigates the relationship between student satisfaction over the service quality dimensions offered by Commerce & Management Faculties of the public sector universities in Sri Lanka. The research will be conducted using the HERDPERF service quality model and six declarative hypotheses will be developed for the dimensions chosen and tested through correlation analysis. Finally the outcomes of the results concluded that all five aspects are positively correlated with the student satisfaction and academic aspect and reputation has a strong relationship toward student satisfaction.