ICBI 2014

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/10229

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Subject: search.filters.subject.Awareness

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    The Impact of Brand Loyalty on Buying Behavior of Consumers of LED Television (Case Study to Philips LED TV)
    (University of Kelaniya, 2014) Ravindra, P.; Kumarapeli, K.
    The attempt of this study is to examine the impact of the brand loyalty generates on consumers buying behavior especially concerning to LED television. Hence, the purpose of the study is to determine the factors contribute to construct brand loyalty in the minds of consumers and to what extent they influence on consumers‟ buying decision towards LED televisions. The researcher initiates the study in finding relevant literature with regard to the brand loyalty and consumer buying behavior. Based on that literature, the conceptual framework is developed and examined during the study taking the variables from the available literature. The factors such as brand awareness, brand image, perceived quality and company reputation and consumers‟ buying decision are the main variables investigated in the current study. The research methodology mainly focused on gathering primary data using a questionnaire. The analysis of primary data allowed the researcher to examine the hypotheses developed based on the variables identified as main contributory factors in constructing brand loyalty which influence the buying decision of the consumers. The conclusions of the study suggest that there are statistically significant relationship exist between the identified variables and consumers‟ buying decision. Therefore, the recommendations are given by the researcher to increase effectiveness of factors affecting in constructing the brand loyalty towards the selected LED television brand.
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    Adoption of JIT System in Tire Industry in Sri Lanka
    (University of Kelaniya, 2014) Ubayachandra, E.G.; Rathnasooriya, W.A.S.; Weerabahu, W.M.H.P.
    This research paper aims to explore and understand the contextual factors that have significant impact on the use of innovative manufacturing practice like Just-In-Time (JIT) in the tyre industry. This system is used to replace the implementation of JIT method in tyre manufacturing industry instead of employing more labor because the other competitive tyre manufacturing industries have practiced this method and they have come to a higher profitable level. The tyre industry profitability has been eroded by rising labor cost, increasing number of rivals and constantly changing customer demand. Many manufacturing firms have looked into innovative manufacturing systems to remain profitable. As a result, transforming business by implementing new manufacturing practices has been applied. JIT) production system represents one such new technology. The sole problem addressed in what factors affecting the adoption of Just-In-Time (JIT) system in Sri Lankan tyre industry. However, it is unclear what the necessary step might be, and what type of factors have significantly impact on the use of JIT system as a whole. This will be an interpretive research study using quantitative and qualitative data collection techniques. A preliminary conceptual model has been developed based on literature review and relevant theories were guided to carry out the research.