Volume 8 - Issue 1 - 2019
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/29346
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Item The Impact of Behavioural Elements of Job Design on Employee Engagement of Public Sector Administrative Service Officers in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya., 2019) Dissanayake D.M.P.S.K.; Jayatilake L.V.K.Public Sector should be focused on improving the productivity by empowering employees and this will be part of an overall growth strategy of the countrie’s economy. Therefore, the service quality of public sector of the country is significantly important.The purpose of this study is to determine the impact of behavioural elements of Job Design on the level of employee engagement of Sri Lanka Administrative Service Officers. This quantitative study, 141 SLAS officers among 2384 SLAS officers are examined to identify the impact of each of the behavioural element tested in Hackman and Oldham’s Job characteristics model on the level of Employee engagement. In addition the level of employee engagement of SLAS officers and the level of each of the five behavioural element embedded in the job of SLAS officers are measured in the study. The results of the study indicates that 65% of the variance in Employee Engagement is explained by five behavioural elements of Job Design. It is also found that Autonomy, Task Significance and Skill Variety elemants of Job Design are positively correlated with the level of employee engagement of SLAS officers and Task Identity and Task Feedback elements of Job Design are not significantly correlated with employee engagement. The study also proved that SLAS officers are moderately engaged in their job, having moderaley positve mean values for vigour, dedication and absorption elements. The level of Autonomy and Skill Variety elements embedded in the job of SLAS officers is at a moderate level and the level of Task Significance and Task Identity elements embedded in the job of SLAS officers is at a high level. The feedback provided by the job to its holder is at a low when considering the job of the sample. A more accurate method should be developed to provide a feedback to the job holder regarding the performance.Item Social Media Marketing and Customer Engagement: A Review on Concepts and Empirical Contributions(2019) Dissanayake D.M.R.; Siriwardana A.; Ismail N.The present context of digitalized business era reshapes marketing promotional strategies whilst social media plays a pivotal role within. Empirical investigations found clarifying how modern marketing communications connect brands into consumer life whilst claiming further investigations. Alongside, paper attempted to investigate the use of Social media in penetrating consumer engagement within the digital context. Additionally, it examines the application of web based social media marketing strategies whilst an extended focus is made on user generated contents (UGC) and social network sites (SNS) in digital business era. A deductive method was followed to execute a comprehensive literature review as the main research tool to build a constructive explanation. Accordingly, paper content empirical discussions published within the scopes of social media, consumer behavior and online businesses in overall. Paper discusses the key insights based on the literature review. Finally, it concludes the major thoughts of the paper whilst future research directions are suggested. Empirical explanations are found across the markets and product contexts unveiling how digitalized media strategies connect users to integrate with brands promoted. Such studies provide arguments and directions to overview the effectiveness of new media like social media options in business perspectives. In brief, arguments are still found claiming further studies to reveal the strategic role of social media within digitalized business era. Paper highlights the possibilities of using social media as a tool enhancing consumer engagements results brand-related behaviors. Empirical insights are discussed on how user generates contents (UGC) and social network sites (SNS) could be used in marketing applications.Item The Impact of Employee Happiness on Organizational Citizenship Behavior: A Study of Executive Level Employees in Selected Mobile Telecommunication Companies(Faculty of Commerce and Management Studies, University of Kelaniya., 2019) Palihakkara N.; Weerakkody W.A.S.At present, employees are not only concern about the pay which they receive for their work but also, the work environments, relationship with the supervisors and coworkers, expecting self-respect and ownership of one’s own work. Thus, the employees expect from employers to accommodate them with long term, continuous happiness at work. Therefore, employers focus on maintaining sustainable workforce through promoting employee happiness, which ultimately leads to build high levels of organizational citizenship behaviour. The main purpose this study was to identify the impact of employee happiness on organizational citizenship behaviour with special reference to the executive level employees in selected leading mobile telecommunication companies. Standard questionnaire was used to collect the primary data from 153 executive level employees using simple random sampling technique. Research includes the dimensions of employee happiness according to the Fisher’s conceptualization of happiness and how each dimension links to create organizational citizenship behaviour in employees, which ultimately used to build a relationship between employee happiness and organizational citizenship behaviour. Further, study tested results obtained from frequencies, mean analysis and correlation analysis revealed that there is a positive strong relationship between the employee happiness and organizational citizenship behaviour. Thus, the research further analyzed the impact of the two variables and results depicted that there is a significant impact of employee happiness on organizational citizenship behaviour.Item Impact of fiscal policy on economic growth: A comparison between Singapore and Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya., 2019) Sriyalatha, M. A. K.; Torii, H.The purpose of this paper is to examine the long-term impacts of fiscal variables on economic growth in Singapore and Sri Lanka from 1972 to 2017. Autoregressive Distributed Lag (ARDL)-ECM approach and some diagnostic and specification tests were employed to determine the impact of fiscal variables on economic growth on time series data. The results confirm that government expenditure, government revenue and investment expenditure positively and significantly affect in Singapore as well as Sri Lanka’s economic growth in the long run. This result is consistence with the theory of Keynesian views. Moreover, the Toda-Yamamoto’s Granger causality results reveal that there is bidirectional causality between inflation rate and economic growth in Singapore. Further, the results show that bidirectional causality relationship between investment expenditure and economic growth in Sri Lanka. Grounded on the premises that there are little or no studies on the impact of fiscal variables on Singapore and Sri Lankan economy with more recent data., this paper provides new evidence on the potential effect of fiscal variables on Singapore’s and Sri Lankan economic growth over the last four decades.Item The Impact of IFRS Adoption on Quality of Accounting Information: Evidence from Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya., 2019) Yasas, T. G.; Perera, H. A. P. L.The aim of this study is to examine the effect of International Financial Reporting Standards (IFRS) adoption on quality of accounting information in terms of value relevance of listed manufacturing companies in Colombo Stock Exchange. At present, countries are mandated or permitted to apply IFRS in preparation of their financial statements. There are many studies available on IFRS adoption internationally. However, there is no clear evidence that IFRS adoption enhances the quality of accounting information pertaining to Sri Lankan context. This study employs 29 listed manufacturing companies with both pre-IFRS (2009-2011) and post-IFRS (2013-2015) information. Data were analyzed using multiple regression method. Results showed that value relevance of accounting information has not significantly improved in the post-IFRS period than the pre-IFRS period. Further studies are encouraged to conduct on investigating the impact of IFRS adoption on the quality of accounting information by expanding the sample size.Item Antecedents of Consumer Materialism: An exploration in Sri Lankan Context(Faculty of Commerce and Management Studies, University of Kelaniya., 2019) Malkanthie, M. A. A.Materialism is becoming a major problem in the world. Materialistic consumers consume more and even unnecessary things. Overconsumption is one of the major threats to the future of human survival. Hence, the intention of this research is to determine the antecedents of materialism in Sri Lankan context. Through the Literature review, the antecedents of materialism were identified as; depression, anxiety, self- esteem, and stress. Positivist approach with deductive reasoning was used in this study. Individual adult person was taken as the unit of study of this research and this is a single cross -sectional study. Sample of 450 adults was selected according to judgmental sampling technique representing nine provinces in Sri Lanka. Structured questionnaire was used as the data collection tool. Structural Equation Modeling was used to analyze the data. Findings show that self-esteem, depression, and stress significantly affect materialism. Further, Self-esteem and depression negatively affect the materialism while “stress” positively affect the materialism. These findings are useful to Marketing Managers to develop more effective marketing strategies in terms of segmentation, strategic brand communication and promotion. By accurately segmenting based on the facet of materialism that is dominant in a specific consumer behavior context will lead to the development of brand communication that better addresses consumer concerns.