Humanities Undergraduate Research Symposium

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Author: search.filters.author.Dissanayaka, Waruni

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    A Study on the Usage of CAL and E-Kelaniya for Effective Learning in the field of Translation Studies
    (Faculty of Humanities, University of Kelaniya, 2021) Wijayantha, H. Deshan; Epasinghe, Malki; Dissanayaka, Waruni
    Computer Assisted Learning (CAL) and E-Kelaniya are online platforms of the University of Kelaniya that enable the academic staff and the undergraduates to engage in the teaching-learning and evaluation process. This study examined how CAL and E-Kelaniya can be utilized for effective learning in the field of Translation Studies (TS). Both qualitative and quantitative methods were employed to collect data as the research methodology, in which the facilities of CAL and E-Kelaniya were carefully observed, information from a resource person in charge of CAL and E-Kelaniya was received and a questionnaire was distributed among the undergraduates in the field of TS, University of Kelaniya. According to responses recorded, the majority of the participants were familiar with CAL and E-Kelaniya and use them often in their academic activities. However, the fundamental facilities which were exercised by the respondents were, to join Zoom lectures via CAL and E-Kelaniya, access lecture recordings, self-enrolment for courses and submission of assignments. From this study, it was discovered that preparing a glossary, personal feedback and quizzes that can be used for effective learning in the field of TS as discovered in the qualitative analysis were recorded comparatively minimal. Moreover, it was suggested by the study volunteers that necessary facilities should be improved in CAL and E-Kelaniya for the productivity in the learning fields of Interpretation and Audio-visual Translation by the inclusion of reliable dictionaries, thesauruses, and glossaries and difficulties such as congestion and limited storage space should be properly managed. Hybrid procedure, a blend of online and physical studying was ascertained in the study as an effective method of teaching-learning and evaluation. Conclusively, it can be stated that CAL and E-Kelaniya as Learning Management Systems require further improvements for a fruitful learning experience in the field of TS.
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    A Study on the Persuasive Power of the Language Conveyed in the Translations of Audio-Visual Advertising: With Specific Reference to Sinhalese and English Advertisements
    (Faculty of Humanities, University of Kelaniya, 2021) Dissanayaka, Waruni
    Amongst its many purposes, persuasion is one of the key objectives of translation which can be vividly observed in Audio-visual advertising. Advertisements in their nature operate beyond mere theoretical Linguistics and have created a unique language culture that is worth the attention. This study attempts to unveil the strategies practiced by the translators when the above-mentioned advertisements are transferred from Sinhalese to English and vice versa. The methodology of this study was qualitative, in which the Source Content of 15 popular commercials from Sri Lanka were comparatively analyzed with their Target Content. The primary focus was on the Target Language (TL), as how it was formed, what characteristics did it contain and whether it differed from the original concept. The knowledge in the field of dubbing in Audio-visual Translation (AVT) and the theory of vocative function of language by Bühler was hereby taken into account in the process of the data analysis. According to the findings of the study, it was discovered that these advertisements did not deform the original meaning and were based on the features of the Source Text (ST) when creating the Target Text (TT). As far as the strategies are concerned, naturalization of the content in TL appropriately, translation of the lyrical items, the non-translation of the selected language parts (dialogues, background singing, specific words), translation of the slogans or recreation, translation focused on the music and tone of the ST, blend of SL and TL, choice of the language of popular culture, careful choice of expressive words and short and attractive language for easy comprehension can be mentioned. In conclusion, it was perceived that the above strategies together contribute to achieve one specific objective by attempting to awaken the emotions of the Target Audience, which is persuasion.