ICBI 2020

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    Psychological Perspective of Economic Sustainability in the Context of Sri Lankan SMEs: A Conceptual Paper
    (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Tennakoon, W. D. N. S. M.; Janadari, M. P. N
    This paper, in the SME context, proposes a theoretical framework for assessing the Economic Sustainability (ES) of organizations from a psychological lens. In the face of catastrophic events; whether natural or man-made, organizations are expected to bounce back and continue the business under any devastating condition. SMEs, those often labelled to be experiencing high mortality rate in general, find it hard to recover and sustain the business followed by a devastating vent (Wishart, 2018). The process of becoming resilient and subsequently achieving long-term sustainability demands several resources specifically, financial, human, managerial, social capital, networking, competitiveness, and technological. Diverse theoretical models claim different resource bases as drivers of economic sustainability. Nevertheless, as per the researchers’ understanding, Psychological Capital (PsyCap) of businessman/entrepreneur has hardly been recognized as a driver of organizational sustainability whilst its greatest potentiality as an inner driver of individual behaviour (Gaur, 2020, Luthans, Avolio, Avey, & Norman, 2007). Founding on the premises of the seven-level models of human and organizational consciousness; the Barrett’s model of 1998 (Barrett, 2006; Janse, 2018), this study proposes a model in which PsyCap leads to organizational resilience and ES of SMEs. SME dominance is evidenced in almost all the economies; developed, developing, and underdeveloped (Robbins, Pantuosco, Parker, & Fuller, 2000). Hence, the sustainability of SMEs holds a significant impact on the society, by improving the well- being of owners, employees, and local residents (Bansal & DesJardine, 2014; Burch, 2018). Among the principal characteristics that distinguish SMEs from large organizations, uncertainty with respect to business continuity is a key non-size distinction (Storey, 1994; Wedawatta & Ingirige, 2016). While confronting the mounting extreme events/ disasters, many SMEs face the utmost challenges, and often many abandon the business. Resultantly, a greater probability of ceasing trade has been a black spot in the SME literature (Storey, 1994). World statistics evidenced an identical pattern in terms of the SME mortality rate (Filho, Albuquerque, & Nagano, 2017). Divergently, literature (e.g.; Winnard, Adcroft, Lee, & Skipp, 2014; Miemczyk & Luzzini, 2016) suggest that sustainable businesses would remain resilient and even capable of growing the business despite the roadblocks on their way.Organizational Resilience (OR) is simply about how organizations manage uncertainty and is most likely to be achievable provided that they are backed by strong leadership (Lee, Vargo, & Serville, 2013). This entrepreneurial leadership ability of an entrepreneur to lead an enterprise in the course of a disaster is heavily supported by his/her psychological properties (Frese, & Gielnik, 2014). As such, PsyCap of SME owners reserves the greatest power of predicting the resilience and sustainability of their businesses. Barrett’s Seven Level Models of Human and Organizational Consciousness (1998, 2006) stated survival as the prime need of individuals while for organizations, it is financial/economic sustainability (Barrett, 2006, Janse, 2018). In the SME context, where the owner and the business share inseparable existence, the survival needs of the owner extend up to the survival needs of the business: ES. PsyCap of owners thus can be presumed to predict the resilience and the ES of SMEs. In the absence of any conceptualization of sustainability where PsyCap of owners is the exogenous variable, the study will primarily question how the PsyCap of SME owners explain the variations in OR and ES of SMEs. Specifically, the study would explore; how the owner’s PsyCap affects ES, and OR and how OR affect ES. Global communities, including businesses, are increasingly becoming more vulnerable to disasters/extreme events. For instance, recent COVID 19 pandemic paralyzes all the functions of the entire world. SMEs are well-known for their greater probability of business uncertainty whilst their mammoth role in the national economies. The proposed psychological approach towards OR and ES, theoretically is the one that originally projected the PsyCap within the ES frame. Practically, it holds implications for manipulating uprising SME mortality with no/ minimum additional resources, yet utilizing the most commanding inner traits of individuals.
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    Evaluating E-Learning Systems Success: A Case of Wayamba University, Sri Lanka
    (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Tennakoon, W. D. N. S. M.; Lasanthika, W. J. A. J. M
    Incorporation of technology with educational activities expedites teaching and learning processes. Modern learning environment widely employs technology, particularly in the form of E-learning systems (ELS). E- Learning (EL) is an electronic module that functions through the use of the student’s computer, and thus does not require the direct presence of an instructor or teacher (Lee, Hsieh & Hsu, 2011). There are different technologies that instructor can use them as a tool for electronic learning e.g. Internet, intranet, extranet, satellite broadcast ,audio/videotape, interactive TV, CD–ROM and many others (SØrebØ, Halvari, Gulli, & Kristiansen, 2009). But with the increasing development of internet, concept of e-learning has been completed and generally refers to cases which learning is done through the internet and online courses are offered (Monahan, McArdle, & Bertolotto, 2008; Wang et al., 2007). Base on Technology Standard Committee’s definition, e-learning system is a learning technology that uses web browsers as a tool for interaction with learners and other systems. This system works as a platform to facilitate teaching and learning (Ferdousi, 2009). In fact, e-learning system is an information system based on the World Wide Web that provides training of learner in a flexible way (Lee & Lee, 2008). EL facilitated remote access to educational services in which the Internet-based education is a major element (Denan et al.,2020). Deadly COVID 19 pandemic challenged the ordinary living style of people which compels avoiding/controlling of physical interactions of any form. Resultantly, physical learning activities were replaced with virtual learning experiences. Hence, the attention towards technology-driven education started widening despite its presence in education was there even before the COVID-19 pandemic (Li & Lalani ,2020). The Global Survey Report(2020) evidenced that more than 1.5 billion students and youth across the planet are affected by school and university closures due to the COVID-19 outbreak. It is clear that the education sector was utterly disrupted and is undergoing challenges to continue studies. Majority of physical and blended learning modes now are converted to pure online mode. Thus, the success of ELS matters more than ever before (Li & Lalani,2020). Since unsuccessful effort in implementing eLearning is reflected in terms of return on investment, the success of e-learning is one of the important issues (Govindasamy, 2002). As stated by Al-Fraihat(2020), in an e-learning system, not only the learner, but also all stakeholders are important. It is no doubt that internet and other digital technologies are able to support e-learning in an open, flexible and distributed environment. But how? Due to the differences between e-learning and traditional learning in some aspects, effective and successful conversion of traditional courses to e- learning may need a complex attempt and requires accurate planning, monitoring and control (Cantoni, Cellario, & Porta, 2004). In fact, continuity of global demand growth for e-learning and acceptance of virtual communities needs to measure their effectiveness and usefulness in education (Stalling, 2002). Previous studies on EL success either focused technological aspects or learner characteristics (Cidral, Oliveira, DiFelice, & Aparicio, 2018). Yet, only few studies have considered the both aspects to evaluate the success of EL experiences specially in the developing countries’ context, (Cidral et al., 2018). Success of ELS depends primarily on technological aspects and human aspects connected with them where only few have been confirmed empirically in the developing countries’ context. Hence, the present study aimed at assessing ELS success in the context of Sri Lankan higher education institutions. Previous literature suggests different models relating to the success of EL, namely, Information Systems Success Model (DeLone, &McLean, 1992); Technology Acceptance Model (Davis et al, 1989); User Satisfaction Models (Cyert, & March, 1963); E-Learning Quality Models (Al-Fraihat, et al.,2017) and Evaluating E-learning Systems Success – EESS Model (Al-Fraihat et al.,2020). Present study adopts EESS model (Al-Fraihat et al.,2020) based on its greater explanatory power and inclusion of wider range of predictive variables such as technical, human and social. An empirical study of quantitative approach tested the EESS model based on a Sri Lankan state university; the Wayamba University of Sri Lanka. Study adopts online survey method for gathering data on the success of ELS which is a Moodle based LMS. 263 valid responses from undergraduates offered an evaluation of the ELS properties based on system design, system delivery, and system outcome. The refined instruments (Al-Fraihat et al, 2020) based on measurement model validity and reliability indexes composed of 52 items falling in to ten predictor variables namely, Technical System Quality(TSQ), Information Quality(IQ), Service Quality(SQ), Educational System Quality(ESQ), Support System Quality(SSQ), Learner Quality(LQ), Instructor Quality(IQ), Perceived Satisfaction(PS), Perceived Usefulness(PU), & Use and one endogenous variable Benefits of ELS Success. Structural Equation Model of the collected data was developed using Smart PLS version 3.Results of bootstrapping process confirms 75.1% explanatory power of the predictor variables in explaining the variance of ELS Success. Further, ISQ(0.247), LQ(0.311), SSQ(0.234) and TSQ(0.107) found significant in predicting PU of ELS. SQ (0.209) and TSQ(0.226) reported as the significant determinants of Use of ELS. LQ(0.184) and PU(0.391) found significant on PS of ELS. Additionally, PS(0.524) and PU(0.355) were capable of accounting significant variation in ELS Success. Findings confirms the results of the previous studies (Al-Fraihat et al, 2020) and holds the theoretical implications of confirming the EESS model in developing countries’ context. Study supports the practical implication of ensuring not only the technical systems quality but also the instructor, information, learner, service and support system in any attempt to enhance the success of ELS. Surveying only one Sri Lankan university is counted as the prime limitation of the study which is expected to address by the future studies in the discipline.
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    What Prevent Them Shifting? Perceived Barriers of Employee Transition to Entrepreneurship: A Concept Paper
    (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Wijethunge, W. M. N. M.; Tennakoon, W. D. N. S. M.; Dilshani, A. K. D. N.; Amarathunga, P. A. B. H.; Lasanthika, W. A. J. M.; Praveeni, S. M. N.
    Individual motivation to become an entrepreneur is found to be preceded by two sources namely; the parental entrepreneurial background and organizational employment. There is ample literature to support the parental influence on entrepreneurial initiatives (Dunn & Holtz-Eakin, 2000; Rachmawan, Lizar, & Mangundjaya, 2015; Antawati, 2017) and particularly for the paternal influence towards self-employment (Carroll & Mosakowski, 1987; Uusitalo, 2001; Tennakoon & Lasanthika, 2019; Wijerathna, & Thisera, 2018). In the first case, entrepreneurs are considered “family products”. The role model of entrepreneurial parents guides children to become entrepreneurs (Bandura, 1986; Krumboltz, Michael, & Jones, 1976). The parental role modeling positively influences the children’s intentions to choose entrepreneurship over other career options (Scherer, Adams, Carley, & Wiebe, 1989). Alternatively, entrepreneurs do originate from existing organizations. The majority of entrepreneurs are former employees of recognized organizations or else the “organization products” (Freeman, 1986). Recognition of entrepreneurial opportunities is often facilitated by the organizations as the employees are exposed to the market. Employment offers the mean of gaining technical know-how and developing the business network (Stuart & Sorenson, 2003). The goodwill and brand image of the former organization aid them to easily establish their own brands those found to be enjoying greater survival and growth (Burton, Sorenson, & Beckman, 2002; Christensen & Bower, 1996).