ICBI 2020
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/22886
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Item Readiness to Adopt M-Learning Solutions as the Training Platform Among Corporate Companies in Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Velananda, Y. L.; Wanninayake, W. M. C. BEmployees in corporate companies are frequent travelers and have insufficient time to participate in regular physical training. Thus, looking for a revolutionary technology era where they can learn at anytime, anywhere. The mobile technologies and mobile devices are attached to employees’ daily lifestyles. Hence, the best solution is the use of mobile learning as the training platform to enhance employee skills and knowledge. This paper examines the readiness to adopt M-Learning solutions as the training platform for corporate companies in Sri Lanka concerning the factors Perceived Ease of Use, Perceived Usefulness, Personal Innovativeness, Performance Expectancy, Social influence, Self-Management of Learning. The factors were based on Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology and several other factors from the literature. The report discusses the problem statement, objectives and literature review. Specific attention was made to Sri Lankan context in explaining the current practices. Then factors were analysed based on data collected from 132 participants from 30 corporate companies using a survey questionnaire. Data were analysed using Cronbach's Analysis, Pearson’s Correlation Coefficient and ANOVA. Based on the results, critical success factors were identified and the framework was developed. Finally, the recommendations were given, and the future research was discussed. The Perceived Ease of Use, Performance Expectancy and Self-Management of Learning were found as the critical factors which influence improving usage of mobile learning. The educational institutions and software development companies should focus on these factors before adopting the learning method and developing educational frameworks. Researchers can focus on M-learning targeting other professions and industries.Item The Effect of Fear Appeals Embedded in Cigarette Packaging on Smokers Quitting Behavior with Moderating Effect of Social Norms- A Literature Review(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Chaaminda, W. D. J. P.; Wanninayake, W. M. C. BThis review paper aims to explore the level of fear experienced by the Tobacco users via fear appeals embedded in the cigarette packaging to change their behaviors towards quitting smoking. Fear is an emotional feeling that safeguards us against danger and a motivational stimulation leading us away from danger. Fear appeals in advertising create consideration and ‘‘scare’’ receivers to change their attitudes or behavior and are the same normally used as an urging technique. Tobacco usage and smoking has become a broadly spread problem in Sri Lanka. Additionally, the relationship between smoking and lung cancer has become very obvious. In contrast, 45.7% of male, 5.3 % of females and 25.8 % totally are existing users of tobacco, in any form in the present context. Moreover, 29.4% of men, 0.1% of women, as well as 15.0% overall were current smokers of tobacco. 26.0 % of men, 5.3 % of women, and 15.8 % overall were current users of smokeless tobacco within Sri Lanka. Primary data for the study will be collected via a well-structured formal questionnaire based on Likert Scale. The sample considered will be 310 respondents aged 18 to 40 representing several districts in Sri Lanka. Data will be analyzed through Amos. MS Excel will be used for graphical presentations. As a solution for the issues of tobacco usage, numerous health researchers and experts consider the application of graphic warning labels on cigarette packages as a revolution in anti-smoking communication efforts. This study will forecast that smokers' intentions to quit smoking will upsurge on graphical pictorial warning.Item A Conceptual Framework of Entrepreneurship Ecosystem for New Venture Creation(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Mahathevan, V.; Wanninayake, W. M. C. BToday it is evidenced that entrepreneurship acts as an engine of sustainable economic development, and entrepreneurs are driving the movement through their endeavours by creating new jobs and wealth. Thus, it becomes significant that all stakeholders exclusively understand how to foster entrepreneurship and enable entrepreneurs to thrive in their endeavours more comfortably. Recently as a promising solution, a new concept of entrepreneurship ecosystem has emerged as a holistic systemic approach towards endorsing productive entrepreneurship through empowering entrepreneurs towards new venture creation and growth. However, the concept is undertheorized, and literature is scarce and fragmented. Today, it becomes important to exclusively investigate, analyse and identify the success factors of an entrepreneurship ecosystem that enables another multidimensional phenomenon of successful new venture creation. Therefore, the proposed conceptual framework extends the current theoretical and managerial perspective by incorporating multiple concepts towards examining the relationship of an entrepreneurship ecosystem towards successful new venture creation with the founder’s individual entrepreneurial orientation as the moderator. This analysis will provide a holistic view of both external and internal dynamics towards successful new venture creation in the country. The research reflects the philosophy of positivism and follows the deductive approach through the exploratory research design with the survey strategy via an online questionnaire. The sample frame is the Sri Lankan entrepreneurs who have successfully created new ventures and both financial and non-financial criteria are adopted for the selection. The validated model will enlighten all the stakeholders for developing strategies towards building a vibrant sustainable entrepreneurship ecosystem.Item Antecedents of Customer Adoption on Internet Banking Facilities with Special Reference to Local Financial Institutes in Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Madusanka, K. A. E.; Wanninayake, W. M. C. BMoney related advancement and innovation transformation have permitted the improvements of new and increasingly proficient conveyance and preparing channels just as progressively imaginative items and administrations in the banking industry. Banking establishments are confronting rivalry from one another as well as from non- bank money related go-betweens just as from elective wellsprings of financing. In the last decade, the banking division has seen a significant change inferable from the adjustments in the worldwide money related condition. Even though the financial industry seriously acquainted new innovative stage with their clients to more accommodation exchange process. Primary objective behind this examination is recognized and study the antecedents which influence client web banking adoption in Sri Lankan internet banking users. At the point when studying the previous examinations there are no understandings of past researchers for the forerunners of web banking and further, there are no adequate confirmations in that field in Sri Lankan setting. The researcher has selected the “Technology Acceptance Model (TAM)” to investigate the study and it is one of the most broadly utilized models to clarify client acknowledgment conduct. Subsequently, this assessment utilized a quantitative approach to lead the examination and according to the past researches which resembles this investigation, this examination will be picked quantitative technique. The quantitative technique was more helpful to explore the examination and data assembled by a total study offer to a picked normal system of exploration as opposed to control the customary procedure. Along these lines, this investigation was driven by a low researcher deterrent through field diagrams. In this examination, the authority has assembled data from particular people concerning the critical components when using web banking. Individually data gathering is more significant than the online information assortment techniques. Henceforth analysts were gathered information from the examiner strategy gathering data through the field overview.